The Rubicon Project, Inc. (NYSE:RUBI)‘s stock had its “hold” rating reissued by equities research analysts at B. Riley in a research note issued to investors on Monday. They presently have a $5.00 price target on the software maker’s stock. B. Riley’s price objective points to a potential upside of 44.51% from the company’s current price.

The analysts wrote, “We believe this further differentiates RUBI in the face of significant vendor paring by publishers and advertisers. While no financial data points were provided, according to the press release, RUBI expects to add additional partners in the near future, representing significant revenue potential.” We view the release as progress in the right strategic direction although maintain our Neutral rating as the major changes implemented by new management have yet to materialize fundamentally. Analyst certification and important disclosures can be found on pages 3 – 6 of this report. This document represents an abbreviated discussion of the subject issuer and should not be used as the sole basis for an investment decision. Contact your B.””

Other equities research analysts have also issued research reports about the stock. BidaskClub lowered shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Thursday, July 27th. Zacks Investment Research lowered shares of The Rubicon Project from a “buy” rating to a “hold” rating in a research note on Friday, July 14th. Needham & Company LLC reaffirmed a “hold” rating on shares of The Rubicon Project in a research note on Thursday, August 24th. Citigroup Inc. reduced their price objective on shares of The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating for the company in a research note on Tuesday, September 26th. Finally, ValuEngine lowered shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Friday, September 1st. Three analysts have rated the stock with a sell rating, nine have issued a hold rating and one has assigned a buy rating to the company. The company presently has a consensus rating of “Hold” and a consensus price target of $6.10.

Shares of The Rubicon Project (NYSE:RUBI) traded down 0.87% on Monday, hitting $3.43. The company had a trading volume of 133,747 shares. The Rubicon Project has a 12-month low of $3.38 and a 12-month high of $9.16. The company has a 50 day moving average of $3.80 and a 200-day moving average of $4.74. The company’s market cap is $168.23 million.

The Rubicon Project (NYSE:RUBI) last issued its earnings results on Tuesday, August 1st. The software maker reported ($0.21) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.15) by ($0.06). The Rubicon Project had a negative net margin of 20.28% and a negative return on equity of 1.15%. The company had revenue of $42.90 million for the quarter, compared to analyst estimates of $47.98 million. During the same period last year, the business earned $0.17 EPS. The company’s quarterly revenue was down 34.1% on a year-over-year basis. On average, analysts forecast that The Rubicon Project will post ($0.39) earnings per share for the current year.

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Large investors have recently bought and sold shares of the company. Vanguard Group Inc. increased its stake in The Rubicon Project by 10.0% in the first quarter. Vanguard Group Inc. now owns 1,619,460 shares of the software maker’s stock valued at $9,538,000 after acquiring an additional 146,748 shares during the period. Swiss National Bank increased its stake in The Rubicon Project by 9.7% in the first quarter. Swiss National Bank now owns 56,400 shares of the software maker’s stock valued at $332,000 after acquiring an additional 5,000 shares during the period. Marshall Wace North America L.P. bought a new stake in The Rubicon Project in the second quarter valued at about $863,000. Bank of New York Mellon Corp increased its stake in The Rubicon Project by 3.4% in the first quarter. Bank of New York Mellon Corp now owns 195,044 shares of the software maker’s stock valued at $1,149,000 after acquiring an additional 6,413 shares during the period. Finally, PNC Financial Services Group Inc. bought a new stake in The Rubicon Project in the first quarter valued at about $321,000. Institutional investors own 62.45% of the company’s stock.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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