Trivago N.V. ADS (NASDAQ: TRVG) and NIC (NASDAQ:EGOV) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, profitability, risk, dividends, institutional ownership and valuation.

Insider & Institutional Ownership

13.6% of Trivago N.V. ADS shares are owned by institutional investors. Comparatively, 92.9% of NIC shares are owned by institutional investors. 4.1% of NIC shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Trivago N.V. ADS and NIC’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Trivago N.V. ADS $1.18 billion 3.23 $31.99 million N/A N/A
NIC $327.22 million 3.60 $83.34 million $0.84 21.19

NIC has higher revenue, but lower earnings than Trivago N.V. ADS.


NIC pays an annual dividend of $0.32 per share and has a dividend yield of 1.8%. Trivago N.V. ADS does not pay a dividend. NIC pays out 38.1% of its earnings in the form of a dividend.

Analyst Recommendations

This is a breakdown of recent ratings for Trivago N.V. ADS and NIC, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trivago N.V. ADS 0 9 1 0 2.10
NIC 1 5 1 0 2.00

Trivago N.V. ADS presently has a consensus target price of $16.70, indicating a potential upside of 53.35%. NIC has a consensus target price of $19.33, indicating a potential upside of 8.61%. Given Trivago N.V. ADS’s stronger consensus rating and higher possible upside, analysts plainly believe Trivago N.V. ADS is more favorable than NIC.


This table compares Trivago N.V. ADS and NIC’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Trivago N.V. ADS N/A N/A N/A
NIC 17.31% 38.37% 23.00%


NIC beats Trivago N.V. ADS on 8 of the 12 factors compared between the two stocks.

About Trivago N.V. ADS

Trivago NV is a company based in the Netherlands that operates an online hotel search platform. The platform allows users to search for, compare and book hotels. It gathers information from various third parties’ platforms and provides information about the hotel, pictures, ratings, reviews and filters, such as price, location and extra options. The Company offers access to approximately 1.3 million hotels in over 190 countries via more than 50 localized websites and applications in various languages. The Company also offers marketing tools and services to hotels and hotel chains, as well as to online travel agencies and advertisers, among others. Its principal executive offices are located in Germany.

About NIC

NIC Inc. is a provider of digital government services that help governments use technology to provide services to businesses and citizens. The Company operates through Outsourced Portals segment. The Company offers its services through two channels: primary outsourced portal businesses, and software and services businesses. In the primary outsourced portal businesses, the Company enters into contracts with state and local governments to design, build, and operate Internet-based, enterprise-wide portals on their behalf. Its software and services businesses include its subsidiaries that provide software development and payment processing services, other than outsourced portal services, to state and local governments, as well as federal agencies. The Company’s outsourced portal businesses include interactive government services (IGS), driver history records (DHR), Portal software development and services, and Portal management.

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