Under Armour (NYSE: UA) is one of 26 publicly-traded companies in the “Apparel & Accessories” industry, but how does it weigh in compared to its rivals? We will compare Under Armour to similar businesses based on the strength of its risk, earnings, analyst recommendations, profitability, valuation, dividends and institutional ownership.

Volatility & Risk

Under Armour has a beta of 1.16, indicating that its stock price is 16% more volatile than the S&P 500. Comparatively, Under Armour’s rivals have a beta of 0.73, indicating that their average stock price is 27% less volatile than the S&P 500.

Valuation and Earnings

This table compares Under Armour and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Under Armour $4.98 billion $526.36 million 31.71
Under Armour Competitors $2.68 billion $378.34 million -4.13

Under Armour has higher revenue and earnings than its rivals. Under Armour is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Under Armour and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour 8 8 4 0 1.80
Under Armour Competitors 244 1241 1894 72 2.52

Under Armour presently has a consensus target price of $18.00, suggesting a potential upside of 18.27%. As a group, “Apparel & Accessories” companies have a potential upside of 5.02%. Given Under Armour’s higher possible upside, equities research analysts plainly believe Under Armour is more favorable than its rivals.


This table compares Under Armour and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Under Armour 4.38% 11.06% 5.96%
Under Armour Competitors -1,573.13% -7.77% -8.31%

Insider & Institutional Ownership

30.3% of Under Armour shares are owned by institutional investors. Comparatively, 45.9% of shares of all “Apparel & Accessories” companies are owned by institutional investors. 16.5% of Under Armour shares are owned by company insiders. Comparatively, 29.9% of shares of all “Apparel & Accessories” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


Under Armour beats its rivals on 8 of the 13 factors compared.

About Under Armour

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

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