Brady Corporation (NYSE: BRC) is one of 99 publicly-traded companies in the “Business Support Services” industry, but how does it compare to its peers? We will compare Brady Corporation to similar businesses based on the strength of its valuation, analyst recommendations, risk, dividends, earnings, profitability and institutional ownership.

Earnings & Valuation

This table compares Brady Corporation and its peers top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Brady Corporation $1.11 billion $158.32 million 20.65
Brady Corporation Competitors $1.10 billion $177.92 million 23.17

Brady Corporation has higher revenue, but lower earnings than its peers. Brady Corporation is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

75.6% of Brady Corporation shares are held by institutional investors. Comparatively, 62.1% of shares of all “Business Support Services” companies are held by institutional investors. 15.6% of Brady Corporation shares are held by insiders. Comparatively, 12.7% of shares of all “Business Support Services” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Risk and Volatility

Brady Corporation has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500. Comparatively, Brady Corporation’s peers have a beta of 1.13, indicating that their average stock price is 13% more volatile than the S&P 500.


This table compares Brady Corporation and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brady Corporation 8.59% 13.93% 8.84%
Brady Corporation Competitors -53.57% -160.85% 0.22%

Analyst Ratings

This is a breakdown of current ratings for Brady Corporation and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brady Corporation 1 1 1 0 2.00
Brady Corporation Competitors 624 1855 2602 62 2.41

Brady Corporation currently has a consensus target price of $38.33, suggesting a potential upside of 0.88%. As a group, “Business Support Services” companies have a potential downside of 5.31%. Given Brady Corporation’s higher possible upside, equities research analysts plainly believe Brady Corporation is more favorable than its peers.


Brady Corporation pays an annual dividend of $0.83 per share and has a dividend yield of 2.2%. Brady Corporation pays out 45.1% of its earnings in the form of a dividend. As a group, “Business Support Services” companies pay a dividend yield of 1.1% and pay out 28.3% of their earnings in the form of a dividend. Brady Corporation has raised its dividend for 31 consecutive years.


Brady Corporation beats its peers on 8 of the 15 factors compared.

About Brady Corporation

Brady Corporation is a manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. The Company has two segments: Identification Solutions (IDS) and Workplace Safety (WPS). The IDS segment includes identification and healthcare products, and the WPS segment includes workplace safety and compliance products. The IDS segment offers products that are manufactured under various brands, including the Brady brand, and are primarily sold through distribution to a range of maintenance, repair and operations (MRO) and original equipment manufacturing (OEM) customers, and through other channels. The WPS segment offers a range of product categories, such as safety and compliance signs, tags, and labels; informational and architectural signage; industrial warehouse and office equipment, and labor law compliance posters. Its brands include Electromark, Identicard, PromoVision, Scafftag, Seton and Emedco.

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