Autobytel (NASDAQ: AUTO) and Criteo (NASDAQ:CRTO) are both auto/tires/trucks companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, risk, dividends, analyst recommendations and institutional ownership.

Valuation and Earnings

This table compares Autobytel and Criteo’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Autobytel N/A N/A N/A $0.37 20.27
Criteo $2.05 billion 1.39 $186.34 million $1.08 42.72

Criteo has higher revenue and earnings than Autobytel. Autobytel is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

57.6% of Autobytel shares are owned by institutional investors. Comparatively, 83.6% of Criteo shares are owned by institutional investors. 12.8% of Autobytel shares are owned by insiders. Comparatively, 5.6% of Criteo shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Autobytel and Criteo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autobytel 3.15% 10.96% 8.20%
Criteo 3.48% 13.94% 7.74%

Volatility & Risk

Autobytel has a beta of 0.97, suggesting that its share price is 3% less volatile than the S&P 500. Comparatively, Criteo has a beta of 2.67, suggesting that its share price is 167% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations and price targets for Autobytel and Criteo, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autobytel 0 1 1 0 2.50
Criteo 0 6 8 0 2.57

Autobytel currently has a consensus price target of $12.00, indicating a potential upside of 60.00%. Criteo has a consensus price target of $56.14, indicating a potential upside of 21.67%. Given Autobytel’s higher probable upside, equities analysts plainly believe Autobytel is more favorable than Criteo.

Summary

Criteo beats Autobytel on 9 of the 12 factors compared between the two stocks.

Autobytel Company Profile

AutoWeb, Inc., formerly Autobytel Inc., is an automotive marketing services company that assists automotive retail dealers and automotive manufacturers market and sell new and used vehicles to consumers through the programs for online lead referrals, dealer marketing products and services, and online advertising programs and mobile products. The Company operates through providing automotive marketing services segment. Its consumer-facing automotive Websites, including Website Autobytel.com, provide consumers with information and tools to aid them with the automotive purchase decisions and ability to submit inquiries requesting dealers to contact the consumers regarding purchasing or leasing vehicles. Its AutoWeb pay-per-click advertising marketplace program uses technology to refer consumer traffic to dealers and manufacturer Websites.

Criteo Company Profile

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

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