Ellie Mae (NASDAQ: ELLI) and ServiceNow (NYSE:NOW) are both mid-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, risk, earnings, dividends, valuation, analyst recommendations and institutional ownership.

Analyst Ratings

This is a summary of recent recommendations and price targets for Ellie Mae and ServiceNow, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ellie Mae 0 3 9 0 2.75
ServiceNow 0 5 25 2 2.91

Ellie Mae presently has a consensus target price of $114.56, suggesting a potential upside of 27.97%. ServiceNow has a consensus target price of $120.76, suggesting a potential downside of 4.07%. Given Ellie Mae’s higher possible upside, research analysts clearly believe Ellie Mae is more favorable than ServiceNow.

Earnings & Valuation

This table compares Ellie Mae and ServiceNow’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Ellie Mae $393.69 million 7.82 $81.63 million N/A N/A
ServiceNow $1.63 billion 13.18 -$32.17 million ($0.99) -127.16

Ellie Mae has higher revenue, but lower earnings than ServiceNow.

Profitability

This table compares Ellie Mae and ServiceNow’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ellie Mae 18.08% 10.74% 9.75%
ServiceNow -10.17% -29.05% -5.39%

About Ellie Mae

Ellie Mae, Inc. is a provider of on-demand software solutions and services for the residential mortgage industry in the United States. Banks, credit unions, mortgage lenders and mortgage brokers use the Company’s Encompass mortgage management solution to originate and fund mortgages. The Company’s Encompass software is an enterprise solution that handles functions involved in running the business of originating mortgages, including customer relationship management; loan processing; underwriting; preparation of application, disclosure and closing documents; funding and closing the loan for the borrower; compliance with regulatory and investor requirements, and overall enterprise management. It delivers Encompass software in an on-demand Software-as-a-Service (SaaS). It also hosts the Ellie Mae Network, an electronic platform that allows Encompass users to conduct electronic business transactions with investors and service providers they work with in order to process and fund loans.

About ServiceNow

ServiceNow, Inc. is provider of enterprise cloud computing solutions that define, structure, manage and automate services for global enterprises. The Company offers a set of cloud-based services that automate workflow within and between departments in an enterprise. It provides workflow solutions, and focuses on service management for customer support, human resources, security operations and other enterprise departments. The platform also enables customers to create, by themselves or with its partners, their own service-oriented business applications throughout the enterprise. The Company delivers its software through the Internet as a service. It markets its services to enterprises in a range of industries, including financial services, consumer products, information technology services, healthcare, government, education and technology. It operates data centers in Australia, Brazil, Canada, Hong Kong, the Netherlands, Singapore, Switzerland, the United Kingdom and the United States.

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