Upland Software (NASDAQ: UPLD) and Tableau Software (NYSE:DATA) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, valuation and earnings.

Volatility and Risk

Upland Software has a beta of 0.52, suggesting that its share price is 48% less volatile than the S&P 500. Comparatively, Tableau Software has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500.

Institutional and Insider Ownership

25.8% of Upland Software shares are owned by institutional investors. Comparatively, 77.8% of Tableau Software shares are owned by institutional investors. 30.2% of Upland Software shares are owned by insiders. Comparatively, 29.0% of Tableau Software shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Upland Software and Tableau Software, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upland Software 0 1 5 0 2.83
Tableau Software 3 15 14 0 2.34

Upland Software currently has a consensus target price of $27.25, indicating a potential upside of 24.03%. Tableau Software has a consensus target price of $68.27, indicating a potential downside of 15.81%. Given Upland Software’s stronger consensus rating and higher probable upside, research analysts clearly believe Upland Software is more favorable than Tableau Software.

Profitability

This table compares Upland Software and Tableau Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Upland Software -19.10% -23.25% -9.34%
Tableau Software -17.08% -18.71% -11.72%

Valuation & Earnings

This table compares Upland Software and Tableau Software’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Upland Software $82.65 million 5.48 $9.22 million ($0.92) -23.88
Tableau Software $869.50 million 7.38 -$93.86 million ($1.93) -42.02

Upland Software has higher revenue, but lower earnings than Tableau Software. Tableau Software is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks.

Summary

Tableau Software beats Upland Software on 7 of the 13 factors compared between the two stocks.

Upland Software Company Profile

Upland Software Inc. is a provider of cloud-based enterprise work management software. The Company provides a family of cloud-based enterprise work management software applications for the information technology, process excellence, finance, professional services and marketing functions within organizations. Its software applications serve a range of enterprise work management needs, from strategic planning to task execution. It services customers ranging from corporations and Government agencies to small- and medium-sized businesses. Its customers operate in a range of industries, including financial services, retail, technology, manufacturing, education, consumer goods, media, and telecommunications, Government, food and beverage, healthcare and life sciences, chemicals and travel and hospitality. The Company provides a family of cloud-based enterprise work management software applications under the Upland brand.

Tableau Software Company Profile

Tableau Software, Inc. (Tableau) offers software products. The Company’s products are used by people of diverse skill levels across all kinds of organizations. The Company’s products are used by people of skill levels across all kinds of organizations. Its technologies include visual query language (VizQL) and Hybrid Data Architecture. VizQL unifies the formerly disparate tasks of query and visualization and allows users to transform questions into pictures without the need for software scripts, chart wizards or dialogue boxes. The Company’s products include Tableau Desktop, a self-service product for anyone with data; Tableau Server, a business intelligence platform for organizations; Tableau Online, a hosted software-as-a-service (SaaS) version of Tableau Server; Tableau Public, a cloud-based platform for analyzing and sharing public data, and Vizable, an application used to analyze data on a tablet.

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