Brighthouse Financial (NYSE: BHF) and Crawford & (NYSE:CRD.B) are both financials companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations and earnings.

Analyst Recommendations

This is a breakdown of current ratings for Brighthouse Financial and Crawford &, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial 1 12 1 0 2.00
Crawford & 0 0 0 0 N/A

Brighthouse Financial presently has a consensus target price of $68.92, indicating a potential upside of 19.19%.

Insider & Institutional Ownership

16.8% of Crawford & shares are held by institutional investors. 51.0% of Crawford & shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Brighthouse Financial and Crawford &’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Brighthouse Financial N/A N/A N/A N/A N/A
Crawford & $1.18 billion 0.00 $35.96 million $0.60 N/A

Crawford & has higher revenue and earnings than Brighthouse Financial.


Crawford & pays an annual dividend of $0.20 per share. Brighthouse Financial does not pay a dividend. Crawford & pays out 33.3% of its earnings in the form of a dividend.


This table compares Brighthouse Financial and Crawford &’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brighthouse Financial 12.14% 6.26% 0.44%
Crawford & 3.17% 26.83% 5.69%


Crawford & beats Brighthouse Financial on 5 of the 8 factors compared between the two stocks.

Brighthouse Financial Company Profile

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

Crawford & Company Profile

Crawford & Company (Crawford) is an independent provider of claims management solutions to insurance and self-insured entities. The Company’s Crawford Solution offers claims services, business process outsourcing and consulting services for various product lines, including property and casualty claims management; workers’ compensation claims and medical management, and legal settlement administration. Crawford conducts its operations through four segments: U.S. Services, which primarily serves the property and casualty insurance company markets in the United States; International, which serves the property and casualty insurance company, and self-insurance markets outside the United States; Broadspire, which serves the self-insurance marketplace, primarily in the United States, and Garden City Group, which serves the class action, regulatory, mass tort, bankruptcy and other legal settlement markets, primarily in the United States.

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