Campbell Soup (NYSE: CPB) and Kraft Foods Group (NASDAQ:KRFT) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, profitability, institutional ownership and earnings.

Profitability

This table compares Campbell Soup and Kraft Foods Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Campbell Soup 11.24% 59.84% 12.07%
Kraft Foods Group 9.86% 38.66% 7.47%

Analyst Ratings

This is a summary of recent recommendations and price targets for Campbell Soup and Kraft Foods Group, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Campbell Soup 4 7 0 0 1.64
Kraft Foods Group 0 0 0 0 N/A

Campbell Soup currently has a consensus price target of $51.40, indicating a potential upside of 10.59%.

Earnings & Valuation

This table compares Campbell Soup and Kraft Foods Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Campbell Soup $7.89 billion 1.77 $887.00 million $2.89 16.08
Kraft Foods Group N/A N/A N/A N/A N/A

Campbell Soup has higher revenue and earnings than Kraft Foods Group.

Dividends

Campbell Soup pays an annual dividend of $1.40 per share and has a dividend yield of 3.0%. Kraft Foods Group does not pay a dividend. Campbell Soup pays out 48.4% of its earnings in the form of a dividend.

Insider and Institutional Ownership

45.1% of Campbell Soup shares are owned by institutional investors. 37.2% of Campbell Soup shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Campbell Soup beats Kraft Foods Group on 7 of the 8 factors compared between the two stocks.

About Campbell Soup

Campbell Soup Company is a food company, which manufactures and markets food products. The Company’s segments include Americas Simple Meals and Beverages; Global Biscuits and Snacks, and Campbell Fresh. The Americas Simple Meals and Beverages segment includes the retail and food service channel businesses. The segment includes the products, such as Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans and dinner sauces; Plum food and snacks; V8 juices and beverages, and Campbell’s tomato juice. The Global Biscuits and Snacks segment includes Pepperidge Farm cookies, crackers, bakery and frozen products; Arnott’s biscuits, and Kelsen cookies. The Campbell Fresh segment includes Bolthouse Farms fresh carrots, carrot ingredients, refrigerated beverages and refrigerated salad dressings; Garden Fresh Gourmet salsa, hummus, dips and tortilla chips, and the United States refrigerated soup business.

About Kraft Foods Group

Kraft Foods Group, Inc. is a consumer packaged food and beverage company. The Company manufactures and markets food and beverage products, including cheese, meats, refreshment beverages, coffee, packaged dinners, refrigerated meals, snack nuts, dressings, and other grocery products, primarily in the United States and Canada. Its product categories span breakfast, lunch and dinner meal occasions. The Company operates in six segments: Cheese, Refrigerated Meals, Beverages, Meals & Desserts, Enhancers & Snack Nuts and Canada. Its brand portfolio consists of various food brands in North America, including Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese, and over 25 other brands. The Company operates around 36 manufacturing and processing facilities, 34 in the United States and two in Canada. It sells products to supermarket chains, wholesalers, supercenters, club stores, distributors and convenience stores, among others.

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