The Rubicon Project, Inc. (NYSE:RUBI)‘s stock had its “hold” rating reaffirmed by stock analysts at Needham & Company LLC in a research report issued to clients and investors on Friday.

RUBI has been the topic of a number of other reports. ValuEngine lowered shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a report on Friday, September 1st. Zacks Investment Research raised shares of The Rubicon Project from a “hold” rating to a “buy” rating and set a $5.50 price objective on the stock in a report on Thursday, July 13th. B. Riley reissued a “hold” rating and set a $5.00 price objective on shares of The Rubicon Project in a report on Monday, October 23rd. Citigroup Inc dropped their price objective on shares of The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating on the stock in a report on Tuesday, September 26th. Finally, BidaskClub lowered shares of The Rubicon Project from a “hold” rating to a “sell” rating in a report on Saturday, July 8th. Three analysts have rated the stock with a sell rating, nine have given a hold rating and one has given a buy rating to the company’s stock. The company currently has an average rating of “Hold” and a consensus target price of $5.77.

Shares of The Rubicon Project (NYSE:RUBI) traded down $1.30 during midday trading on Friday, hitting $2.07. The company’s stock had a trading volume of 3,770,785 shares, compared to its average volume of 290,174.

The Rubicon Project (NYSE:RUBI) last announced its quarterly earnings data on Thursday, November 2nd. The software maker reported ($0.14) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.12) by ($0.02). The company had revenue of $35.20 million for the quarter, compared to analysts’ expectations of $39.38 million. The Rubicon Project had a negative net margin of 77.31% and a negative return on equity of 8.38%. The Rubicon Project’s quarterly revenue was down 41.9% compared to the same quarter last year. During the same period last year, the firm earned $0.20 earnings per share. equities analysts anticipate that The Rubicon Project will post -0.93 EPS for the current fiscal year.

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A number of hedge funds and other institutional investors have recently bought and sold shares of RUBI. Divisar Capital Management LLC raised its position in shares of The Rubicon Project by 38.5% in the second quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock worth $12,728,000 after acquiring an additional 688,801 shares during the period. Dimensional Fund Advisors LP raised its position in shares of The Rubicon Project by 83.0% in the second quarter. Dimensional Fund Advisors LP now owns 1,866,791 shares of the software maker’s stock worth $9,596,000 after acquiring an additional 846,857 shares during the period. Vanguard Group Inc. raised its position in shares of The Rubicon Project by 5.8% in the second quarter. Vanguard Group Inc. now owns 1,712,725 shares of the software maker’s stock worth $8,802,000 after acquiring an additional 93,265 shares during the period. State Street Corp raised its position in shares of The Rubicon Project by 10.2% in the second quarter. State Street Corp now owns 910,293 shares of the software maker’s stock worth $4,681,000 after acquiring an additional 84,345 shares during the period. Finally, S&T Bank PA raised its position in shares of The Rubicon Project by 1.8% in the second quarter. S&T Bank PA now owns 671,194 shares of the software maker’s stock worth $3,449,000 after acquiring an additional 11,831 shares during the period. Institutional investors own 62.27% of the company’s stock.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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