EVINE Live (NASDAQ: EVLV) and Coastal Contacts (NASDAQ:COA) are both large-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Insider and Institutional Ownership

34.2% of EVINE Live shares are owned by institutional investors. 4.2% of EVINE Live shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings for EVINE Live and Coastal Contacts, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
EVINE Live 0 0 3 0 3.00
Coastal Contacts 0 0 0 0 N/A

EVINE Live currently has a consensus target price of $2.10, indicating a potential upside of 81.03%. Given EVINE Live’s higher probable upside, equities research analysts clearly believe EVINE Live is more favorable than Coastal Contacts.

Profitability

This table compares EVINE Live and Coastal Contacts’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
EVINE Live -1.08% -8.38% -2.45%
Coastal Contacts N/A N/A N/A

Earnings and Valuation

This table compares EVINE Live and Coastal Contacts’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
EVINE Live $666.21 million 0.11 -$8.74 million ($0.11) -10.55
Coastal Contacts N/A N/A N/A ($0.48) -23.52

Coastal Contacts has higher revenue, but lower earnings than EVINE Live. Coastal Contacts is trading at a lower price-to-earnings ratio than EVINE Live, indicating that it is currently the more affordable of the two stocks.

Summary

EVINE Live beats Coastal Contacts on 6 of the 9 factors compared between the two stocks.

About EVINE Live

EVINE Live Inc. is a digital commerce company. The Company operates through the digital commerce retailing segment. The Company offers a mix of brands directly to consumers in an engaging and informative shopping experience through television (TV), online and mobile devices. It operates an around the clock television shopping network, EVINE Live, which is distributed primarily on cable and satellite systems, through which the Company offers brand products in the categories of jewelry and watches, home and consumer electronics, beauty, and fashion and accessories. In addition, it offers a collection of men’s and women’s watches from classic to modern designs. It features home decor, bed and bath textiles, cookware, kitchen electrics, mattresses, tabletop accessories and home furnishings. Its beauty assortment features a range of skincare, cosmetics, hair care, and bath and body products. It also offers a range of apparel, outerwear, intimates, handbags, accessories and footwear.

About Coastal Contacts

Coastal Contacts Inc. is an online retailer of eyewear serving markets in North America, Europe and Asia Pacific. The Company operates in two primary product segments: contact lenses and glasses. The Company has approximately nine stores in Canada and Sweden. It sells contact lenses manufactured by multinational companies, such as Vistakon (a division of Johnson and Johnson Vision Care Inc.), Alcon, Inc., Bausch & Lomb Inc. and Coopervision Inc. Its products are offered for sale by telephone, e9 mail, through its Websites, which include www.ClearlyContacts.ca, www.ClearlyContacts.com.au, www.ClearlyContacts.co.nz, www.LensWay.se, www.LensWay.fi, www.LensWay.nl, www.LensWay.no, www.LensWay.co.uk, and www.ContactSan.com or at one of its nine physical retail locations. In April 2014, the Company announced that Essilor International (Compagnie Generale d’Optique), S.A. (Essilor) has indirectly acquired the interest of Coastal.com.

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