Brighthouse Financial (NYSE: BHF) is one of 21 publicly-traded companies in the “Multiline Insurance & Brokers” industry, but how does it compare to its competitors? We will compare Brighthouse Financial to related businesses based on the strength of its earnings, valuation, dividends, institutional ownership, analyst recommendations, profitability and risk.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Brighthouse Financial and its competitors, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial 1 12 1 0 2.00
Brighthouse Financial Competitors 86 727 787 19 2.46

Brighthouse Financial currently has a consensus target price of $68.92, suggesting a potential upside of 19.19%. As a group, “Multiline Insurance & Brokers” companies have a potential downside of 7.61%. Given Brighthouse Financial’s higher probable upside, research analysts plainly believe Brighthouse Financial is more favorable than its competitors.

Insider and Institutional Ownership

61.4% of shares of all “Multiline Insurance & Brokers” companies are owned by institutional investors. 16.8% of shares of all “Multiline Insurance & Brokers” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Brighthouse Financial and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Brighthouse Financial N/A N/A -2.46
Brighthouse Financial Competitors $11.36 billion $601.77 million 11.60

Brighthouse Financial’s competitors have higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares Brighthouse Financial and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brighthouse Financial 12.14% 6.26% 0.44%
Brighthouse Financial Competitors 7.54% 11.74% 2.62%


Brighthouse Financial competitors beat Brighthouse Financial on 8 of the 10 factors compared.

Brighthouse Financial Company Profile

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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