Autobytel (NASDAQ: AUTO) is one of 39 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its peers? We will compare Autobytel to related companies based on the strength of its risk, profitability, analyst recommendations, dividends, valuation, earnings and institutional ownership.

Risk and Volatility

Autobytel has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, Autobytel’s peers have a beta of 1.17, indicating that their average share price is 17% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and target prices for Autobytel and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autobytel 0 1 1 0 2.50
Autobytel Competitors 48 441 895 16 2.63

Autobytel currently has a consensus price target of $12.00, suggesting a potential upside of 60.00%. As a group, “Advertising & Marketing” companies have a potential upside of 19.03%. Given Autobytel’s higher possible upside, analysts plainly believe Autobytel is more favorable than its peers.


This table compares Autobytel and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autobytel 1.51% 7.53% 5.71%
Autobytel Competitors -10.78% -9.82% -3.76%

Earnings & Valuation

This table compares Autobytel and its peers top-line revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Autobytel $156.68 million $3.87 million 44.12
Autobytel Competitors $2.71 billion $171.61 million 276.71

Autobytel’s peers have higher revenue and earnings than Autobytel. Autobytel is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Institutional and Insider Ownership

57.2% of Autobytel shares are held by institutional investors. Comparatively, 59.1% of shares of all “Advertising & Marketing” companies are held by institutional investors. 20.7% of Autobytel shares are held by insiders. Comparatively, 22.7% of shares of all “Advertising & Marketing” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


Autobytel peers beat Autobytel on 9 of the 13 factors compared.

Autobytel Company Profile

AutoWeb, Inc., formerly Autobytel Inc., is an automotive marketing services company that assists automotive retail dealers and automotive manufacturers market and sell new and used vehicles to consumers through the programs for online lead referrals, dealer marketing products and services, and online advertising programs and mobile products. The Company operates through providing automotive marketing services segment. Its consumer-facing automotive Websites, including Website, provide consumers with information and tools to aid them with the automotive purchase decisions and ability to submit inquiries requesting dealers to contact the consumers regarding purchasing or leasing vehicles. Its AutoWeb pay-per-click advertising marketplace program uses technology to refer consumer traffic to dealers and manufacturer Websites.

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