Manchester United (NYSE: MANU) and Digital Cinema Destinations Corp (NASDAQ:DCIN) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, institutional ownership, profitability, analyst recommendations and valuation.

Insider and Institutional Ownership

72.0% of Manchester United shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares Manchester United and Digital Cinema Destinations Corp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Manchester United 6.74% 7.50% 2.40%
Digital Cinema Destinations Corp N/A N/A N/A

Earnings & Valuation

This table compares Manchester United and Digital Cinema Destinations Corp’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Manchester United $737.29 million 0.99 $49.68 million $0.30 60.84
Digital Cinema Destinations Corp N/A N/A N/A ($0.52) -11.52

Manchester United has higher revenue and earnings than Digital Cinema Destinations Corp. Digital Cinema Destinations Corp is trading at a lower price-to-earnings ratio than Manchester United, indicating that it is currently the more affordable of the two stocks.


Manchester United pays an annual dividend of $0.18 per share and has a dividend yield of 1.0%. Digital Cinema Destinations Corp does not pay a dividend. Manchester United pays out 60.0% of its earnings in the form of a dividend.

Analyst Ratings

This is a summary of current ratings and price targets for Manchester United and Digital Cinema Destinations Corp, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manchester United 0 0 2 0 3.00
Digital Cinema Destinations Corp 0 0 0 0 N/A

Manchester United presently has a consensus target price of $20.50, suggesting a potential upside of 12.33%. Given Manchester United’s higher possible upside, analysts plainly believe Manchester United is more favorable than Digital Cinema Destinations Corp.


Manchester United beats Digital Cinema Destinations Corp on 9 of the 10 factors compared between the two stocks.

About Manchester United

Manchester United plc is engaged in the operation of a professional football club together with related and ancillary activities. Its football operations primarily comprise various activities, such as its first team, reserve team, youth academy, global scouting networks and other operations, such as its sport science, medical and fitness operations at the Aon Training Complex. It operates in three sectors, including Commercial, Broadcasting and Matchday. Within the Commercial revenue sector, the Company monetizes its global brand through approximately three revenue streams, such as sponsorship; retail, merchandising, apparel and product licensing, and mobile and content. It monetizes the value of its global brand and community of followers through marketing and sponsorship relationships with international and regional companies around the world. It markets and sells sports apparel, training and leisure wear and other clothing featuring the Manchester United brand on a global basis.

About Digital Cinema Destinations Corp

Digital Cinema Destinations Corp., operates eight theatres and 73 screens located in Westfield, New Jersey (Rialto), Cranford, New Jersey (Cranford), Bloomfield, Connecticut (the Bloomfield 8) and five theatres located in central Pennsylvania (Cinema Centers). During the fiscal year ended June 30, 2012 (fiscal 2012), the Company operates eight theatres, two in New Jersey, with a total of 11 screens, one in Connecticut, with a total of 8 screens and five in central Pennsylvania, with a total of 54 screens. In March 2014, the Company announced that it has completed the acquisition of a seven screen theater in Churchville, MD from Flagship Cinemas.

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