Social Reality (OTCMKTS: SCRI) is one of 39 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its rivals? We will compare Social Reality to related businesses based on the strength of its risk, dividends, earnings, institutional ownership, profitability, valuation and analyst recommendations.

Profitability

This table compares Social Reality and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -12.34% -37.44% -12.15%
Social Reality Competitors -10.78% -9.82% -3.76%

Earnings and Valuation

This table compares Social Reality and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Social Reality N/A N/A -3.80
Social Reality Competitors $2.71 billion $171.61 million 67.26

Social Reality’s rivals have higher revenue and earnings than Social Reality. Social Reality is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Analyst Ratings

This is a breakdown of current recommendations for Social Reality and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 1 0 3.00
Social Reality Competitors 48 441 895 16 2.63

Social Reality currently has a consensus price target of $5.00, suggesting a potential upside of 40.06%. As a group, “Advertising & Marketing” companies have a potential upside of 17.63%. Given Social Reality’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Social Reality is more favorable than its rivals.

Insider & Institutional Ownership

59.1% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.7% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Risk and Volatility

Social Reality has a beta of 1.31, suggesting that its share price is 31% more volatile than the S&P 500. Comparatively, Social Reality’s rivals have a beta of 1.17, suggesting that their average share price is 17% more volatile than the S&P 500.

Summary

Social Reality rivals beat Social Reality on 7 of the 11 factors compared.

About Social Reality

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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