The Rubicon Project, Inc. (NYSE:RUBI)‘s stock had its “hold” rating reissued by analysts at B. Riley in a research note issued on Friday. They presently have a $3.00 target price on the software maker’s stock. B. Riley’s price target would indicate a potential upside of 44.93% from the stock’s previous close.

RUBI has been the subject of several other reports. ValuEngine lowered shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a report on Friday, September 1st. Zacks Investment Research raised shares of The Rubicon Project from a “hold” rating to a “buy” rating and set a $5.50 target price for the company in a report on Thursday, July 13th. Citigroup Inc. cut their target price on shares of The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating for the company in a report on Tuesday, September 26th. BidaskClub lowered shares of The Rubicon Project from a “hold” rating to a “sell” rating in a report on Saturday, July 8th. Finally, Needham & Company LLC reaffirmed a “hold” rating on shares of The Rubicon Project in a report on Thursday, August 24th. Two investment analysts have rated the stock with a sell rating, eight have assigned a hold rating and one has assigned a buy rating to the company’s stock. The Rubicon Project presently has a consensus rating of “Hold” and an average price target of $5.86.

Shares of The Rubicon Project (NYSE:RUBI) traded down $1.38 during midday trading on Friday, reaching $2.07. 3,770,000 shares of the company’s stock traded hands, compared to its average volume of 290,174. The Rubicon Project has a twelve month low of $2.02 and a twelve month high of $9.16.

The Rubicon Project (NYSE:RUBI) last posted its earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share for the quarter, missing the consensus estimate of ($0.12) by ($0.02). The firm had revenue of $35.20 million for the quarter, compared to analysts’ expectations of $39.38 million. The Rubicon Project had a negative net margin of 77.31% and a negative return on equity of 8.38%. The Rubicon Project’s revenue for the quarter was down 41.9% compared to the same quarter last year. During the same period last year, the firm earned $0.20 earnings per share. equities research analysts predict that The Rubicon Project will post -0.93 earnings per share for the current year.

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Hedge funds and other institutional investors have recently modified their holdings of the stock. Voya Investment Management LLC increased its holdings in The Rubicon Project by 29.6% in the 2nd quarter. Voya Investment Management LLC now owns 20,823 shares of the software maker’s stock worth $107,000 after acquiring an additional 4,760 shares in the last quarter. Teton Advisors Inc. increased its holdings in The Rubicon Project by 94.2% in the 2nd quarter. Teton Advisors Inc. now owns 23,500 shares of the software maker’s stock worth $121,000 after acquiring an additional 11,400 shares in the last quarter. American International Group Inc. increased its holdings in The Rubicon Project by 7.0% in the 1st quarter. American International Group Inc. now owns 22,916 shares of the software maker’s stock worth $135,000 after acquiring an additional 1,509 shares in the last quarter. SG Americas Securities LLC purchased a new stake in The Rubicon Project in the 2nd quarter worth $143,000. Finally, Wells Fargo & Company MN increased its holdings in The Rubicon Project by 7.3% in the 2nd quarter. Wells Fargo & Company MN now owns 30,922 shares of the software maker’s stock worth $158,000 after acquiring an additional 2,103 shares in the last quarter. 62.27% of the stock is owned by institutional investors.

The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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