Yext (NYSE: YEXT) and Rightside Group (NASDAQ:NAME) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, profitability, earnings, analyst recommendations, institutional ownership and dividends.

Analyst Ratings

This is a breakdown of current recommendations for Yext and Rightside Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yext 0 2 3 0 2.60
Rightside Group 0 1 0 0 2.00

Yext presently has a consensus target price of $16.25, indicating a potential upside of 35.30%. Rightside Group has a consensus target price of $10.60, indicating a potential downside of 0.09%. Given Yext’s stronger consensus rating and higher probable upside, analysts plainly believe Yext is more favorable than Rightside Group.

Earnings and Valuation

This table compares Yext and Rightside Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Yext $124.26 million 8.72 -$43.15 million N/A N/A
Rightside Group N/A N/A N/A ($2.09) -5.08

Rightside Group has higher revenue, but lower earnings than Yext.

Institutional and Insider Ownership

29.2% of Yext shares are held by institutional investors. Comparatively, 68.4% of Rightside Group shares are held by institutional investors. 2.4% of Rightside Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Yext and Rightside Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yext N/A N/A N/A
Rightside Group -39.04% -15.14% -8.53%

Summary

Yext beats Rightside Group on 7 of the 9 factors compared between the two stocks.

About Yext

Yext Inc. is a knowledge engine provider. Yext puts business on the map. The Yext Knowledge Engine enables companies to manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings Network, including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages and Reviews help businesses around the globe and facilitate face-to-face digital interactions. Yext Knowledge Engine enables businesses to control and manage their digital knowledge and makes it available through the PowerListings Network of over 100 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories and social networks in a complete, up to date and accurate manner.

About Rightside Group

Rightside Group, Ltd. is a provider of domain name services that enable businesses and consumers to find, establish and maintain their digital address. The Company is a registrar, offering domain name registration and other related services to resellers and domain name registrants. It provides infrastructure services through its eNom brand. It has over 16.5 million domain names under management. It has a portfolio of over 40 generic Top Level Domains (gTLDs) acquired through Internet Corporation for Assigned Names and Numbers (ICANN)’s expansion of new gTLDs. It has launched all of its gTLDs, including .NEWS, .LIVE, and .FAMILY, into general availability in the marketplace. Its registry services business builds a distribution network of over 125 ICANN accredited registrars, including GoDaddy, eNom and Name.com, as well as other complementary distribution partners, such as Website builders and e-mail service providers, that offer its gTLD domain names to businesses and consumers.

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