The Priceline Group (NASDAQ: PCLN) is one of 11 public companies in the “Travel Agents” industry, but how does it compare to its competitors? We will compare The Priceline Group to related companies based on the strength of its dividends, analyst recommendations, valuation, profitability, risk, earnings and institutional ownership.


This table compares The Priceline Group and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Priceline Group 29.20% 34.67% 17.11%
The Priceline Group Competitors -18.33% -5,187.83% -11.40%

Institutional & Insider Ownership

94.4% of The Priceline Group shares are owned by institutional investors. Comparatively, 75.4% of shares of all “Travel Agents” companies are owned by institutional investors. 0.2% of The Priceline Group shares are owned by company insiders. Comparatively, 17.5% of shares of all “Travel Agents” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares The Priceline Group and its competitors revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
The Priceline Group $10.74 billion $2.13 billion 35.29
The Priceline Group Competitors $3.50 billion $239.18 million 17.01

The Priceline Group has higher revenue and earnings than its competitors. The Priceline Group is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and target prices for The Priceline Group and its competitors, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Priceline Group 0 5 23 0 2.82
The Priceline Group Competitors 85 641 965 43 2.56

The Priceline Group currently has a consensus target price of $2,022.96, indicating a potential upside of 21.78%. As a group, “Travel Agents” companies have a potential upside of 32.61%. Given The Priceline Group’s competitors higher possible upside, analysts clearly believe The Priceline Group has less favorable growth aspects than its competitors.

Volatility & Risk

The Priceline Group has a beta of 1.43, suggesting that its stock price is 43% more volatile than the S&P 500. Comparatively, The Priceline Group’s competitors have a beta of 1.21, suggesting that their average stock price is 21% more volatile than the S&P 500.


The Priceline Group beats its competitors on 10 of the 13 factors compared.

About The Priceline Group

The Priceline Group Inc. is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).

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