The Priceline Group (NASDAQ: PCLN) is one of 11 public companies in the “Travel Agents” industry, but how does it contrast to its competitors? We will compare The Priceline Group to similar businesses based on the strength of its profitability, institutional ownership, dividends, risk, valuation, analyst recommendations and earnings.

Volatility and Risk

The Priceline Group has a beta of 1.43, suggesting that its share price is 43% more volatile than the S&P 500. Comparatively, The Priceline Group’s competitors have a beta of 1.21, suggesting that their average share price is 21% more volatile than the S&P 500.

Valuation and Earnings

This table compares The Priceline Group and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
The Priceline Group $10.74 billion $2.13 billion 24.12
The Priceline Group Competitors $3.50 billion $239.18 million 13.46

The Priceline Group has higher revenue and earnings than its competitors. The Priceline Group is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.


This table compares The Priceline Group and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Priceline Group 29.20% 33.02% 16.35%
The Priceline Group Competitors -18.33% -5,188.00% -11.47%

Analyst Recommendations

This is a summary of recent recommendations for The Priceline Group and its competitors, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Priceline Group 0 5 23 0 2.82
The Priceline Group Competitors 87 643 965 43 2.55

The Priceline Group currently has a consensus target price of $2,022.96, indicating a potential upside of 17.47%. As a group, “Travel Agents” companies have a potential upside of 31.76%. Given The Priceline Group’s competitors higher probable upside, analysts clearly believe The Priceline Group has less favorable growth aspects than its competitors.

Insider & Institutional Ownership

95.1% of The Priceline Group shares are owned by institutional investors. Comparatively, 75.2% of shares of all “Travel Agents” companies are owned by institutional investors. 0.2% of The Priceline Group shares are owned by company insiders. Comparatively, 17.5% of shares of all “Travel Agents” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


The Priceline Group beats its competitors on 10 of the 13 factors compared.

The Priceline Group Company Profile

The Priceline Group Inc. is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).

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