Paycom Software (NYSE: PAYC) and ExactTarget (NYSE:ET) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Paycom Software and ExactTarget, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Paycom Software 0 5 11 0 2.69
ExactTarget 0 0 1 0 3.00

Paycom Software presently has a consensus price target of $84.50, suggesting a potential upside of 6.32%. ExactTarget has a consensus price target of $20.25, suggesting a potential upside of Infinity. Given ExactTarget’s stronger consensus rating and higher possible upside, analysts plainly believe ExactTarget is more favorable than Paycom Software.


This table compares Paycom Software and ExactTarget’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Paycom Software 15.37% 44.27% 5.67%
ExactTarget N/A N/A N/A

Valuation and Earnings

This table compares Paycom Software and ExactTarget’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Paycom Software $329.14 million 14.07 $43.84 million $1.07 74.28
ExactTarget N/A N/A N/A ($0.91) N/A

Paycom Software has higher revenue and earnings than ExactTarget. ExactTarget is trading at a lower price-to-earnings ratio than Paycom Software, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

88.4% of Paycom Software shares are held by institutional investors. 17.9% of Paycom Software shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.


Paycom Software beats ExactTarget on 8 of the 10 factors compared between the two stocks.

Paycom Software Company Profile

Paycom Software, Inc. is a provider of a cloud-based human capital management (HCM) software solution delivered as Software-as-a-Service (SaaS). The Company provides functionality and data analytics that businesses need to manage the complete employment life cycle from recruitment to retirement. The Company’s applications streamline client processes and provide clients and their employees with the ability to directly access and manage administrative processes, including applications that identify candidates, on-board employees, manage time and labor, administer payroll deductions and benefits, manage performance, terminate employees and administer post-termination health benefits, such as COBRA. The Company’s solution allows clients to analyze employee information to make business decisions. The Company’s HCM solution offers a range of applications, including talent acquisition, time and labor management, payroll, talent management and human resources (HR) management.

ExactTarget Company Profile

ExactTarget, Inc. is a global provider of cross-channel, interactive marketing software-as-a-service (SaaS) solutions. The Company’s solutions provide marketers with a suite of integrated applications. The Company’s suite of cross-channel, interactive marketing applications include e-mail, mobile, social media and sites, is built on its flexible multi-tenant SaaS platform. These channel applications are integrated with its campaign management, calendaring, dashboard, integrated reporting, marketing automation and data management tools. The Company also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform. The Company generates revenue through the sale of subscriptions to its suite of cross-channel, interactive marketing SaaS solutions and the delivery of professional services. In October 2012, it acquired iGoDigital.

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