Roundy's (NYSE: RNDY) and J.C. Penney Company, Inc. Holding (NYSE:JCP) are both small-cap department stores – nec companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, dividends, analyst recommendations and profitability.

Analyst Ratings

This is a breakdown of current recommendations for Roundy's and J.C. Penney Company, Inc. Holding, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roundy's 0 0 0 0 N/A
J.C. Penney Company, Inc. Holding 2 17 1 0 1.95

J.C. Penney Company, Inc. Holding has a consensus target price of $4.86, indicating a potential upside of 63.07%. Given J.C. Penney Company, Inc. Holding’s higher probable upside, analysts plainly believe J.C. Penney Company, Inc. Holding is more favorable than Roundy's.

Profitability

This table compares Roundy's and J.C. Penney Company, Inc. Holding’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Roundy's -0.89% N/A -3.14%
J.C. Penney Company, Inc. Holding -1.43% 7.60% 1.04%

Insider & Institutional Ownership

70.5% of J.C. Penney Company, Inc. Holding shares are owned by institutional investors. 1.0% of J.C. Penney Company, Inc. Holding shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Roundy's and J.C. Penney Company, Inc. Holding’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Roundy's N/A N/A N/A ($0.06) -60.00
J.C. Penney Company, Inc. Holding $12.55 billion 0.07 $1.00 million ($0.58) -5.14

J.C. Penney Company, Inc. Holding has higher revenue and earnings than Roundy's. Roundy's is trading at a lower price-to-earnings ratio than J.C. Penney Company, Inc. Holding, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Roundy's has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500. Comparatively, J.C. Penney Company, Inc. Holding has a beta of 0.53, indicating that its share price is 47% less volatile than the S&P 500.

Summary

J.C. Penney Company, Inc. Holding beats Roundy's on 7 of the 10 factors compared between the two stocks.

About Roundy's

Roundy’s, Inc. is a Midwest supermarket chain. The Company offers a range of products, stocking around 45,000 different items. Its stores sell nationally advertised brands, as well as products under the Roundy’s own-brand labels. Its products are classified into non-perishable, perishable and non-food. Non-perishable food categories include grocery, frozen and dairy products. Perishable categories include produce, meat, seafood, deli, bakery and floral. Non-food includes general merchandise, health and beauty care, pharmacy and alcohol. It classifies products into primary categories, including grocery, frozen and dairy; produce; meat and seafood; bakery; deli, cheese and prepared foods; floral; general merchandise; alcohol; pharmacy; and health and beauty care. Its retail operations consists of around 148 grocery stores, with 119 stores in Wisconsin operating under the Pick ‘n Save, Copps and Metro Market banners and 29 stores in Illinois operating under the Mariano’s banner.

About J.C. Penney Company, Inc. Holding

J. C. Penney Company, Inc. is a holding company. The Company’s business consists of selling merchandise and services to consumers through its department stores and its Website at jcpenney.com. Its department stores and Website generally serve the same type of customers, its Website offers virtually the same mix of merchandise as its store assortment and other categories, and its department stores generally accept returns from sales made in stores and through its Website. It fulfills online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers’ warehouses and by in store customer pick up. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney, home furnishings and appliances. In addition, its department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.

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