SunOpta (NASDAQ: STKL) and Kraft Foods Group (NASDAQ:KRFT) are both non-cyclical consumer goods & services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, earnings, institutional ownership, risk and valuation.

Profitability

This table compares SunOpta and Kraft Foods Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SunOpta -3.99% -2.98% -0.95%
Kraft Foods Group 9.86% 38.66% 7.47%

Insider & Institutional Ownership

77.8% of SunOpta shares are owned by institutional investors. 1.9% of SunOpta shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and price targets for SunOpta and Kraft Foods Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SunOpta 0 2 3 0 2.60
Kraft Foods Group 0 0 0 0 N/A

SunOpta currently has a consensus price target of $8.50, suggesting a potential upside of 11.11%.

Valuation and Earnings

This table compares SunOpta and Kraft Foods Group’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
SunOpta $1.35 billion 0.49 -$51.18 million ($0.67) -11.42
Kraft Foods Group N/A N/A N/A $1.60 N/A

Kraft Foods Group has higher revenue, but lower earnings than SunOpta. SunOpta is trading at a lower price-to-earnings ratio than Kraft Foods Group, indicating that it is currently the more affordable of the two stocks.

SunOpta Company Profile

Sunopta Inc is a Canada-based company, which operates businesses focused on a healthy products portfolio. It operates through the following segments: Global Ingredients and Consumer Products. The Global Ingredients segment aggregates its North American and international raw material sourcing and supply operating segments focused on the procurement, processing and sale of specialty and organic grains, seeds, fruits, grain- and cocoa-based ingredients, and other commodities. The Consumer Products segment provides healthy and organic food products that are consumer-packaged to retailers, foodservice distributors and food manufacturers with a range of branded and private label products. It is focused on sourcing non-genetically modified (non-GMO) and organic ingredients, and manufacturing healthy food and beverage products. It manufactures packaged products focused on the healthy beverage, healthy fruit and healthy snack categories.

Kraft Foods Group Company Profile

Kraft Foods Group, Inc. is a consumer packaged food and beverage company. The Company manufactures and markets food and beverage products, including cheese, meats, refreshment beverages, coffee, packaged dinners, refrigerated meals, snack nuts, dressings, and other grocery products, primarily in the United States and Canada. Its product categories span breakfast, lunch and dinner meal occasions. The Company operates in six segments: Cheese, Refrigerated Meals, Beverages, Meals & Desserts, Enhancers & Snack Nuts and Canada. Its brand portfolio consists of various food brands in North America, including Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese, and over 25 other brands. The Company operates around 36 manufacturing and processing facilities, 34 in the United States and two in Canada. It sells products to supermarket chains, wholesalers, supercenters, club stores, distributors and convenience stores, among others.

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