ExactTarget (NYSE: ET) and Guidewire Software (NYSE:GWRE) are both technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, valuation, profitability and risk.

Earnings and Valuation

This table compares ExactTarget and Guidewire Software’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ExactTarget N/A N/A N/A ($0.91) N/A
Guidewire Software $514.28 million 10.90 $21.22 million $0.28 265.68

Guidewire Software has higher revenue and earnings than ExactTarget. ExactTarget is trading at a lower price-to-earnings ratio than Guidewire Software, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations and price targets for ExactTarget and Guidewire Software, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ExactTarget 0 0 1 0 3.00
Guidewire Software 0 2 6 1 2.89

ExactTarget presently has a consensus price target of $20.25, indicating a potential upside of Infinity. Guidewire Software has a consensus price target of $79.57, indicating a potential upside of 6.97%. Given ExactTarget’s stronger consensus rating and higher possible upside, analysts plainly believe ExactTarget is more favorable than Guidewire Software.

Profitability

This table compares ExactTarget and Guidewire Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ExactTarget N/A N/A N/A
Guidewire Software 4.13% 3.59% 3.04%

Summary

Guidewire Software beats ExactTarget on 7 of the 9 factors compared between the two stocks.

About ExactTarget

ExactTarget, Inc. is a global provider of cross-channel, interactive marketing software-as-a-service (SaaS) solutions. The Company’s solutions provide marketers with a suite of integrated applications. The Company’s suite of cross-channel, interactive marketing applications include e-mail, mobile, social media and sites, is built on its flexible multi-tenant SaaS platform. These channel applications are integrated with its campaign management, calendaring, dashboard, integrated reporting, marketing automation and data management tools. The Company also provides open application programming interfaces (APIs) and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform. The Company generates revenue through the sale of subscriptions to its suite of cross-channel, interactive marketing SaaS solutions and the delivery of professional services. In October 2012, it acquired iGoDigital.

About Guidewire Software

Guidewire Software, Inc. is a provider of software products for property and casualty (P&C) insurers. The Company’s software serves as a technology platform for P&C insurance carriers. The Company’s InsurancePlatform consists of three elements: core transaction processing, data management and analytics, and digital engagement. The Company sells its products to a range of global P&C insurance carriers ranging from global insurers to national carriers to regional carriers. The Company’s core transaction processing includes Guidewire InsuranceSuite, Guidewire PolicyCenter, Guidewire ClaimCenter, Guidewire BillingCenter and InsuranceSuite Add-on Modules. The Company’s data management and analytics includes Guidewire DataHub, Guidewire InfoCenter, Guidewire Live and Guidewire Predictive Analytics. The Company’s digital engagement includes Guidewire Digital Portals.

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