eLong (NASDAQ: LONG) is one of 11 publicly-traded companies in the “Travel Agents” industry, but how does it weigh in compared to its rivals? We will compare eLong to related businesses based on the strength of its valuation, institutional ownership, risk, analyst recommendations, profitability, dividends and earnings.

Insider & Institutional Ownership

75.3% of shares of all “Travel Agents” companies are owned by institutional investors. 17.5% of shares of all “Travel Agents” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares eLong and its rivals gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
eLong N/A N/A -4.28
eLong Competitors $3.16 billion $214.58 million 15.52

eLong’s rivals have higher revenue and earnings than eLong. eLong is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and recommmendations for eLong and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eLong 0 0 0 0 N/A
eLong Competitors 87 648 966 43 2.55

As a group, “Travel Agents” companies have a potential upside of 18.06%. Given eLong’s rivals higher possible upside, analysts plainly believe eLong has less favorable growth aspects than its rivals.

Profitability

This table compares eLong and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
eLong -120.75% -115.59% -58.03%
eLong Competitors -18.70% -60.07% -9.98%

Volatility & Risk

eLong has a beta of -0.01, meaning that its share price is 101% less volatile than the S&P 500. Comparatively, eLong’s rivals have a beta of 1.20, meaning that their average share price is 20% more volatile than the S&P 500.

Summary

eLong rivals beat eLong on 8 of the 8 factors compared.

eLong Company Profile

eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.

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