Head-To-Head Review: SITO Mobile (SITO) and Qudian (QD)

SITO Mobile (NASDAQ: SITO) and Qudian (NYSE:QD) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, valuation, earnings and dividends.

Analyst Recommendations

This is a summary of current ratings for SITO Mobile and Qudian, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SITO Mobile 0 2 4 0 2.67
Qudian 0 0 6 0 3.00

SITO Mobile currently has a consensus target price of $8.60, suggesting a potential upside of 29.13%. Qudian has a consensus target price of $24.33, suggesting a potential upside of 78.92%. Given Qudian’s stronger consensus rating and higher probable upside, analysts plainly believe Qudian is more favorable than SITO Mobile.

Institutional & Insider Ownership

12.5% of SITO Mobile shares are owned by institutional investors. 1.5% of SITO Mobile shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares SITO Mobile and Qudian’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SITO Mobile $29.43 million 4.99 -$1.40 million ($0.51) -13.06
Qudian N/A N/A N/A N/A N/A

Qudian has lower revenue, but higher earnings than SITO Mobile.


This table compares SITO Mobile and Qudian’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SITO Mobile -29.34% -47.82% -25.15%
Qudian N/A N/A N/A


Qudian beats SITO Mobile on 6 of the 9 factors compared between the two stocks.

About SITO Mobile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

About Qudian

Qudian Inc. provides cash credit products, which provide funds in digital form, and merchandise credit products. The Company operates through an online platform and all the transaction are facilitated through mobile devices. Borrowers can apply for credit on their mobile phones and receive approval within a few seconds. Approved borrowers are then able to draw down on their cash credit with cash disbursed immediately into their Alipay accounts in digital form. It also offers merchandise credit products to finance borrowers’ direct purchase of merchandise offered on its marketplace on installment basis. Its marketplace connects consumers with merchandise suppliers. It offers 14 categories of merchandise from over 1,000 brands covering primarily consumer electronics, home appliances, watches and accessories, sports and outdoor merchandise and luggage.

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