Sapient (NASDAQ: SAPE) and Baozun (NASDAQ:BZUN) are both technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, risk, profitability and valuation.

Profitability

This table compares Sapient and Baozun’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sapient 6.13% 14.00% 8.96%
Baozun 3.20% 8.72% 5.97%

Analyst Recommendations

This is a summary of recent ratings and price targets for Sapient and Baozun, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sapient 0 0 0 0 N/A
Baozun 0 1 2 0 2.67

Baozun has a consensus price target of $35.33, indicating a potential upside of 28.77%. Given Baozun’s higher possible upside, analysts plainly believe Baozun is more favorable than Sapient.

Volatility & Risk

Sapient has a beta of 1.23, meaning that its share price is 23% more volatile than the S&P 500. Comparatively, Baozun has a beta of 4.46, meaning that its share price is 346% more volatile than the S&P 500.

Valuation & Earnings

This table compares Sapient and Baozun’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sapient N/A N/A N/A $0.57 43.82
Baozun $488.30 million 3.05 $12.47 million $0.33 83.15

Baozun has higher revenue and earnings than Sapient. Sapient is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

38.5% of Baozun shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Baozun beats Sapient on 6 of the 10 factors compared between the two stocks.

Sapient Company Profile

Sapient Corporation (Sapient) is a global services company, which helps clients leverage marketing and technology to transform their businesses. The Company operates in three business units: SapientNitro, Sapient Global Markets, and Sapient Government Services. SapientNitro provides integrated marketing and creative services, Web and interactive development, advertising, media planning and buying, strategic planning and marketing analytics, multi-channel commerce strategy and solutions, including a focus on mobile, and content and asset management strategies and solutions. Through this business unit, it combines multi-channel marketing and commerce. Sapient Global Markets provides integrated advisory, program management, analytics, technology and operations services to capital and commodity markets. Sapient Government Services provides consulting, technology, and marketing services to the United States government agencies and non-governmental organizations (NGOs).

Baozun Company Profile

Baozun Inc. is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment. Its segments include the brand e-commerce segment, which provides brand-e-commerce solutions to its brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment, and the Maikefeng segment that operates its retail online platform, Maikefeng. Its subsidiaries include Baozun Hong Kong Holding Limited and Baozun Hongkong Investment Limited.

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