Snap (NYSE: SNAP) and Cheetah Mobile (NYSE:CMCM) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, risk and dividends.


This table compares Snap and Cheetah Mobile’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Snap N/A N/A N/A
Cheetah Mobile 7.44% 10.76% 6.35%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Snap and Cheetah Mobile, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Snap 12 21 10 0 1.95
Cheetah Mobile 0 3 0 0 2.00

Snap presently has a consensus price target of $17.22, suggesting a potential upside of 24.18%. Cheetah Mobile has a consensus price target of $11.67, suggesting a potential downside of 5.15%. Given Snap’s higher possible upside, analysts plainly believe Snap is more favorable than Cheetah Mobile.

Insider and Institutional Ownership

18.9% of Snap shares are owned by institutional investors. Comparatively, 7.2% of Cheetah Mobile shares are owned by institutional investors. 17.1% of Cheetah Mobile shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Snap and Cheetah Mobile’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Snap N/A N/A N/A N/A N/A
Cheetah Mobile $657.45 million 2.69 -$11.59 million $0.36 34.17

Snap has higher earnings, but lower revenue than Cheetah Mobile.


Cheetah Mobile beats Snap on 6 of the 9 factors compared between the two stocks.

About Snap

Snap Inc., formerly Snapchat, Inc., is a camera company. The Company’s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images known as a Snap. The Company offers three ways for people to make Snaps: the Snapchat application, Publishers Tools that help its partners to create Publisher Stories, and Spectacles, its sunglasses that make Snaps. Snaps are viewed primarily through the Snapchat application, but can also be embedded on the Web or on television in certain circumstances. Snapchat opens directly into the Camera, helping in creating a Snap and sending it to friends. The Company’s advertising products include Snap Ads and Sponsored Creative Tools, such as Sponsored Lenses and Sponsored Geofilters. As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

About Cheetah Mobile

Cheetah Mobile Inc. is a holding company. The Company and its consolidated subsidiaries, variable interest entities (VIEs) and a VIE’s subsidiary are engaged in the provision of online marketing services, Internet value-added services, and Internet security services and others. The Company operates a platform that offers mobile and personal computer (PC) applications for its users and global content promotional channels for its customers, both of which are powered by its cloud-based data analytics engines. For its users, its diversified suite of applications optimizes mobile and PC Internet system performance, and provides real time protection against known and unknown security threats. Its data analytics engines perform real time analysis of mobile applications, program files and Websites on their devices for behavior that may impair system performance or impose security risks.

Receive News & Ratings for Snap Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Snap Inc. and related companies with's FREE daily email newsletter.