Harte-Hanks (NYSE:HHS) was upgraded by Zacks Investment Research from a “sell” rating to a “buy” rating in a note issued to investors on Monday. The firm currently has a $1.25 price target on the business services provider’s stock. Zacks Investment Research‘s price target indicates a potential upside of 20.19% from the company’s current price.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial reaffirmed a “buy” rating on shares of Harte-Hanks in a report on Monday, November 27th.

Harte-Hanks (NYSE:HHS) remained flat at $$1.04 on Monday. 52,387 shares of the company’s stock were exchanged, compared to its average volume of 107,966. Harte-Hanks has a 12-month low of $0.73 and a 12-month high of $1.65. The company has a current ratio of 1.70, a quick ratio of 1.69 and a debt-to-equity ratio of -1.88.

Harte-Hanks (NYSE:HHS) last released its quarterly earnings results on Wednesday, November 8th. The business services provider reported ($0.04) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.01) by ($0.03). The firm had revenue of $94.42 million for the quarter, compared to analyst estimates of $95.20 million. Harte-Hanks had a negative net margin of 33.12% and a negative return on equity of 152.65%. equities analysts anticipate that Harte-Hanks will post -0.19 earnings per share for the current year.

A number of hedge funds and other institutional investors have recently bought and sold shares of HHS. Eidelman Virant Capital boosted its stake in Harte-Hanks by 22.4% during the 3rd quarter. Eidelman Virant Capital now owns 3,309,650 shares of the business services provider’s stock valued at $5,361,000 after acquiring an additional 605,587 shares during the last quarter. JPMorgan Chase & Co. boosted its stake in Harte-Hanks by 98,406.7% during the 1st quarter. JPMorgan Chase & Co. now owns 470,862 shares of the business services provider’s stock valued at $1,192,000 after acquiring an additional 470,384 shares during the last quarter. BlackRock Advisors LLC boosted its stake in Harte-Hanks by 358.5% during the 4th quarter. BlackRock Advisors LLC now owns 544,178 shares of the business services provider’s stock valued at $1,763,000 after acquiring an additional 425,504 shares during the last quarter. Foundry Partners LLC bought a new position in Harte-Hanks during the 3rd quarter valued at $655,000. Finally, Royce & Associates LLC boosted its stake in Harte-Hanks by 73.6% during the 4th quarter. Royce & Associates LLC now owns 808,958 shares of the business services provider’s stock valued at $2,621,000 after acquiring an additional 343,100 shares during the last quarter. Hedge funds and other institutional investors own 33.74% of the company’s stock.

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About Harte-Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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