MINDBODY (NASDAQ: MB) and Splunk (NASDAQ:SPLK) are both technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

Analyst Ratings

This is a breakdown of current recommendations for MINDBODY and Splunk, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MINDBODY 0 2 8 0 2.80
Splunk 0 8 26 0 2.76

MINDBODY presently has a consensus price target of $32.15, suggesting a potential upside of 7.89%. Splunk has a consensus price target of $82.53, suggesting a potential upside of 6.25%. Given MINDBODY’s stronger consensus rating and higher possible upside, research analysts plainly believe MINDBODY is more favorable than Splunk.

Institutional and Insider Ownership

90.2% of MINDBODY shares are owned by institutional investors. 8.2% of MINDBODY shares are owned by insiders. Comparatively, 1.4% of Splunk shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares MINDBODY and Splunk’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
MINDBODY $139.02 million 10.01 -$22.97 million ($0.37) -80.54
Splunk $949.96 million 11.31 -$355.18 million ($2.23) -34.83

MINDBODY has higher earnings, but lower revenue than Splunk. MINDBODY is trading at a lower price-to-earnings ratio than Splunk, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares MINDBODY and Splunk’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MINDBODY -9.26% -8.39% -6.68%
Splunk -32.72% -71.89% -33.06%

Summary

MINDBODY beats Splunk on 9 of the 12 factors compared between the two stocks.

MINDBODY Company Profile

MINDBODY, Inc. is a provider of cloud-based business management software for the wellness services industry and operates as a consumer marketplace with local business subscribers on its platform. The Company’s subscribers provide a range of wellness services to active consumers. Its integrated software and payments platform helps business owners in the wellness services industry run, market and build their businesses. It also helps consumers discover, evaluate, engage and transact with these businesses through the Web and mobile devices. The platform addresses various aspects of operating a wellness business, including client scheduling and online booking; retail point-of-sale; analytics and reporting; user experience; mobility; social integration; dynamic cloud-based architecture; open platform for third-party application development; integration with other cloud-based partners, and security and compliance.

Splunk Company Profile

Splunk Inc. (Splunk) is engaged in the development and marketing of software solutions. The Company’s offerings enable users to collect, index, search, explore, monitor and analyze data. Its offerings address diverse data sets that are referred to as big data and are specifically used for machine data. Machine data is produced by various software application and electronic devices in an organization and contains a definitive, time-stamped record of various activities, such as transactions, customer and user activities and security threats. Its products help users in various roles, including information technology (IT), security and business professionals, to analyze their machine data and achieve real-time visibility into and intelligence about their organization’s operations. In addition, the Company offers user behavioral analytics to help detect, respond to and mitigate advanced, hidden and insider threats. The Company offers Splunk Enterprise, which is a machine data platform.

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