QuinStreet (NASDAQ: QNST) and Valassis Communications (NYSE:VCI) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, analyst recommendations, risk, earnings, profitability and institutional ownership.

Insider and Institutional Ownership

63.8% of QuinStreet shares are owned by institutional investors. 24.1% of QuinStreet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares QuinStreet and Valassis Communications’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
QuinStreet $299.79 million 1.43 -$12.20 million ($0.16) -58.81
Valassis Communications N/A N/A N/A $2.78 N/A

Valassis Communications has lower revenue, but higher earnings than QuinStreet. QuinStreet is trading at a lower price-to-earnings ratio than Valassis Communications, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings for QuinStreet and Valassis Communications, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
QuinStreet 0 0 1 0 3.00
Valassis Communications 0 0 0 0 N/A

QuinStreet currently has a consensus price target of $12.50, suggesting a potential upside of 32.84%.

Profitability

This table compares QuinStreet and Valassis Communications’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
QuinStreet -2.29% 1.06% 0.73%
Valassis Communications N/A N/A N/A

Summary

QuinStreet beats Valassis Communications on 6 of the 8 factors compared between the two stocks.

QuinStreet Company Profile

QuinStreet, Inc. is an online performance marketing company. The Company provides vertically oriented customer acquisition programs for its clients. The Company operating segments include Direct Marketing Services (DMS) business. Its DMS business derives its net revenue from fees earned through the delivery of qualified leads, clicks, calls or customers, and display advertisements, or impressions. Client verticals within its DMS business are education and financial services. The Company’s primary client verticals are the education and financial services industries. It has presence in the business-to-business technology, home services and medical industries. The Company delivers marketing results to its clients in the form of a qualified lead or inquiry, in the form of a qualified click, or call.

Valassis Communications Company Profile

Valassis Communications, Inc. (Valassis) is a media delivery, providing over 15,000 advertisers and media solutions to influence consumers wherever they plan, shop, buy and share. The Company’s business segments include Shared Mail, Neighborhood Targeted and Free-standing Inserts. Shared Mail offers the only national shared mail distribution network in the industry with products that have the ability to reach nine out of 10 United States households through shared mail distribution. In February 2014, Harland Clarke Holdings Corp completed the acquisition of Valassis Communications, Inc.

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