Crawford & Company (NYSE: CRD.B) and Brighthouse Financial (NASDAQ:BHF) are both financials companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, institutional ownership, valuation and risk.


Crawford & Company pays an annual dividend of $0.20 per share and has a dividend yield of 2.0%. Brighthouse Financial does not pay a dividend. Crawford & Company pays out 30.3% of its earnings in the form of a dividend.


This table compares Crawford & Company and Brighthouse Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Crawford & Company 3.27% 25.66% 5.70%
Brighthouse Financial N/A N/A N/A

Analyst Ratings

This is a breakdown of recent ratings and price targets for Crawford & Company and Brighthouse Financial, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crawford & Company 0 0 0 0 N/A
Brighthouse Financial 1 13 1 0 2.00

Brighthouse Financial has a consensus target price of $67.46, indicating a potential upside of 15.81%. Given Brighthouse Financial’s higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Crawford & Company.

Insider & Institutional Ownership

15.9% of Crawford & Company shares are owned by institutional investors. Comparatively, 81.4% of Brighthouse Financial shares are owned by institutional investors. 51.0% of Crawford & Company shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Crawford & Company and Brighthouse Financial’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Crawford & Company $1.18 billion 0.47 $35.96 million $0.66 15.08
Brighthouse Financial N/A N/A N/A ($23.47) -2.48

Crawford & Company has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Crawford & Company, indicating that it is currently the more affordable of the two stocks.


Crawford & Company beats Brighthouse Financial on 7 of the 11 factors compared between the two stocks.

Crawford & Company Company Profile

Crawford & Company (Crawford) is an independent provider of claims management solutions to insurance and self-insured entities. The Company’s Crawford Solution offers claims services, business process outsourcing and consulting services for various product lines, including property and casualty claims management; workers’ compensation claims and medical management, and legal settlement administration. Crawford conducts its operations through four segments: U.S. Services, which primarily serves the property and casualty insurance company markets in the United States; International, which serves the property and casualty insurance company, and self-insurance markets outside the United States; Broadspire, which serves the self-insurance marketplace, primarily in the United States, and Garden City Group, which serves the class action, regulatory, mass tort, bankruptcy and other legal settlement markets, primarily in the United States.

Brighthouse Financial Company Profile

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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