TransUnion (NYSE: TRU) and TheStreet (NASDAQ:TST) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Insider and Institutional Ownership

32.9% of TheStreet shares are owned by institutional investors. 2.1% of TransUnion shares are owned by insiders. Comparatively, 9.7% of TheStreet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations for TransUnion and TheStreet, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TransUnion 0 1 8 0 2.89
TheStreet 0 0 2 0 3.00

TransUnion currently has a consensus target price of $54.89, suggesting a potential downside of 0.31%. TheStreet has a consensus target price of $2.50, suggesting a potential upside of 61.29%. Given TheStreet’s stronger consensus rating and higher possible upside, analysts plainly believe TheStreet is more favorable than TransUnion.

Profitability

This table compares TransUnion and TheStreet’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TransUnion 13.17% 21.37% 6.65%
TheStreet -19.60% 1.04% 0.56%

Risk & Volatility

TransUnion has a beta of 0.64, suggesting that its share price is 36% less volatile than the S&P 500. Comparatively, TheStreet has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500.

Earnings & Valuation

This table compares TransUnion and TheStreet’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TransUnion $1.70 billion 5.89 $120.60 million $1.30 42.35
TheStreet $63.50 million 1.20 -$17.51 million ($0.34) -4.56

TransUnion has higher revenue and earnings than TheStreet. TheStreet is trading at a lower price-to-earnings ratio than TransUnion, indicating that it is currently the more affordable of the two stocks.

Summary

TransUnion beats TheStreet on 8 of the 14 factors compared between the two stocks.

About TransUnion

TransUnion is a risk and information solutions provider to businesses and consumers. The Company provides consumer reports, risk scores, analytical services and decision capabilities to businesses. The Company operates through three segments: U.S. Information Services (USIS), International and Consumer Interactive. The USIS segment provides consumer reports, risk scores, analytical services and decisioning capabilities to businesses. The International segment provides services similar to its USIS segment to businesses in select regions outside the United States. The Consumer Interactive segment offers solutions that help consumers manage their personal finances and take precautions against identity theft. Businesses uses its solutions for their process workflows to assess consumer ability to pay for services, measure and manage debt portfolio risk, collect debt, verify consumer identities and investigate potential fraud.

About TheStreet

TheStreet, Inc. (TheStreet) is a digital financial media company focused on the financial, and mergers and acquisitions environment. The Company’s collection of digital services provides users, subscribers and advertisers with a range of content and tools through a range of online, social media, tablet and mobile channels. With a suite of digital services, TheStreet offers the tools and insights needed to make informed decisions about earning, investing, saving and spending money. TheStreet provides interactive multimedia coverage of the financial markets, economy, industry trends, investment and financial planning. Its subscription products are designed to address the needs of investors with various areas of interest, including fledgling investors, day and swing traders, and fundamental, technical and options traders. Its RateWatch business publishes bank rate market information on a subscription basis to financial institutions and government agencies.

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