LIN Media (NYSE: TVL) and E. W. Scripps (NYSE:SSP) are both cyclical consumer goods & services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, risk, earnings, analyst recommendations, dividends and institutional ownership.

Earnings and Valuation

This table compares LIN Media and E. W. Scripps’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LIN Media N/A N/A N/A $2.87 N/A
E. W. Scripps $943.05 million 1.33 $67.23 million $0.22 69.41

E. W. Scripps has higher revenue and earnings than LIN Media. LIN Media is trading at a lower price-to-earnings ratio than E. W. Scripps, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

77.8% of E. W. Scripps shares are held by institutional investors. 4.2% of E. W. Scripps shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares LIN Media and E. W. Scripps’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LIN Media N/A N/A N/A
E. W. Scripps -12.33% -11.37% -6.24%

Analyst Ratings

This is a breakdown of current recommendations and price targets for LIN Media and E. W. Scripps, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LIN Media 0 0 0 0 N/A
E. W. Scripps 0 2 2 0 2.50

E. W. Scripps has a consensus target price of $19.67, indicating a potential upside of 28.79%.

About LIN Media

LIN Media LLC (LIN Media) is a local multimedia company. The Company operates or services 43 television stations and seven digital channels in 23 of the United States markets, and a portfolio of Websites, applications and mobile products. Its television stations deliver local news, community service, and sports and entertainment programming to viewers, reaching 10.5% of homes owning televisions in the United States. In April 2013, it acquired a majority ownership position in HYFN. On July 30, 2013, LIN Media announced that it had completed its merger with LIN TV Corp., with LIN Media, as the surviving company in the merger. In February 2014, the Company acquired Federated Media Publishing, Inc.

About E. W. Scripps

The E. W. Scripps Company is a media enterprise with interests in television and radio broadcasting, as well as local and national digital media brands. The Company’s segments include television, radio, digital, and syndication and other. As of December 31, 2016, the Television segment included approximately 15 American Broadcasting Company (ABC) affiliates, five National Broadcasting Company (NBC) affiliates, two FOX affiliates, two Columbia Broadcasting System (CBS) affiliates and four non big-four affiliated stations. As of December 31, 2016, the radio segment owned 34 radio stations in eight markets. As of December 31, 2016, it operated 28 frequency modulation (FM) stations and six Amplitude Modulation (AM) stations. The digital segment includes the digital operations of its local television and radio businesses. Its Syndication and other segment primarily includes the syndication of news features and comics and other features for the newspaper industry.

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