Park City Group (NASDAQ: PCYG) and Blackbaud (NASDAQ:BLKB) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, risk, earnings, dividends and valuation.

Volatility & Risk

Park City Group has a beta of 1.34, meaning that its share price is 34% more volatile than the S&P 500. Comparatively, Blackbaud has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500.

Earnings & Valuation

This table compares Park City Group and Blackbaud’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Park City Group $18.94 million 10.78 $3.77 million $0.13 80.78
Blackbaud $730.82 million 6.28 $41.51 million $1.09 87.55

Blackbaud has higher revenue and earnings than Park City Group. Park City Group is trading at a lower price-to-earnings ratio than Blackbaud, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Park City Group and Blackbaud’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Park City Group 17.98% 10.33% 8.19%
Blackbaud 6.82% 31.25% 6.59%

Institutional & Insider Ownership

31.1% of Park City Group shares are owned by institutional investors. 37.4% of Park City Group shares are owned by insiders. Comparatively, 2.2% of Blackbaud shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Dividends

Blackbaud pays an annual dividend of $0.48 per share and has a dividend yield of 0.5%. Park City Group does not pay a dividend. Blackbaud pays out 44.0% of its earnings in the form of a dividend.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Park City Group and Blackbaud, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Park City Group 0 0 2 0 3.00
Blackbaud 0 4 4 0 2.50

Park City Group presently has a consensus target price of $16.50, indicating a potential upside of 57.14%. Blackbaud has a consensus target price of $91.86, indicating a potential downside of 3.74%. Given Park City Group’s stronger consensus rating and higher possible upside, equities analysts clearly believe Park City Group is more favorable than Blackbaud.

Summary

Park City Group beats Blackbaud on 10 of the 16 factors compared between the two stocks.

Park City Group Company Profile

Park City Group, Inc. is a software-as-a-service (SaaS) provider. The Company delivers its services through software products designed, developed, marketed and supported by the Company. The Company also has a Professional Services business, which conducts customization, implementation and training. The Company has approximately two services groups, such as The Business Analytics Group and The Professional Services Group. The Business Analytics Group offers business-consulting services to suppliers and retailers in the grocery, convenience store and specialty retail industries. The Professional Services Group provides consulting services. The Company’s solutions include Advanced Commerce and Supply-Chain Solutions, and Food Safety Solutions. The Company’s primary advanced commerce and supply-chain solutions include Scan Based Trading, ScoreTracker, Vendor Managed Inventory, Store Level Replenishment, Enterprise Supply Chain Planning, Fresh Market Manager and ActionManager.

Blackbaud Company Profile

Blackbaud, Inc. is a cloud software company. The Company offers a range of cloud and on-premise solutions, as well as a resource network that empowers and connects organizations of all sizes. Its segments include the General Markets Business Unit (the GMBU), the Enterprise Customer Business Unit (the ECBU) and the International Business Unit (the IBU). The GMBU is focused on marketing, sales, delivery and support to all emerging and mid-sized prospects and customers in North America. The ECBU is focused on marketing, sales, delivery and support to all large and/or strategic prospects and customers in North America. The IBU is focused on marketing, sales, delivery and support to all prospects and customers outside of North America. It operates in four geographic regions: the United States, Canada, Europe and Australia. Its portfolio of software and services supports nonprofit fundraising and relationship management, digital marketing, advocacy, accounting, payments and analytics.

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