Apptio (NASDAQ: APTI) and FleetMatics Group (NYSE:FLTX) are both technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, institutional ownership, profitability, analyst recommendations and valuation.

Valuation & Earnings

This table compares Apptio and FleetMatics Group’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Apptio $160.57 million 5.75 -$31.55 million ($0.68) -33.62
FleetMatics Group N/A N/A N/A $0.53 N/A

FleetMatics Group has lower revenue, but higher earnings than Apptio. Apptio is trading at a lower price-to-earnings ratio than FleetMatics Group, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings and price targets for Apptio and FleetMatics Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apptio 0 1 7 0 2.88
FleetMatics Group 0 0 0 0 N/A

Apptio presently has a consensus target price of $24.75, suggesting a potential upside of 8.27%.

Profitability

This table compares Apptio and FleetMatics Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Apptio -14.77% -36.83% -13.78%
FleetMatics Group -0.96% -0.98% -0.76%

Insider and Institutional Ownership

45.6% of Apptio shares are held by institutional investors. Comparatively, 95.9% of FleetMatics Group shares are held by institutional investors. 43.2% of Apptio shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

FleetMatics Group beats Apptio on 6 of the 9 factors compared between the two stocks.

Apptio Company Profile

Apptio, Inc. is a provider of technology business management (TBM) solutions. The Company’s cloud-based platform and software as a service (SaaS) applications enable information technology (IT) leaders to analyze, optimize and plan technology investments, and benchmark the financial and operational performance against peers. It operates in the United States, the United Kingdom, Germany, Denmark, the Netherlands, Australia, Canada, France and Singapore. Its TBM solutions consist of a cloud-based platform and SaaS applications, which include Cost Transparency, IT Benchmarking, Business Insights, Bill of IT and IT Planning. It serves a range of industries, including financial services, professional services, technology, energy, consumer goods, manufacturing, healthcare, media, retail and transportation, as well as federal and state government agencies. Its cloud-based data and analytics platform aggregates, cleanses and correlates customer data from a range of disparate sources.

FleetMatics Group Company Profile

Fleetmatics Group Limited, formerly Fleetmatics Group PLC, is a holding company. The Company is a provider of mobile workforce solutions for service-based businesses of all sizes delivered as software-as-a-service (SaaS). The Company’s mobile software platform enables businesses to manage their local fleets of commercial vehicles. The Company offers Web-based and mobile application solutions that provide fleet operators with access to vehicle location, fuel usage, speed and mileage and others into their mobile workforce. The Company’s product offerings include Fleetmatics REVEAL, a business intelligence-based fleet management solution for small and midsize businesses (SMBs); Fleetmatics REVEAL+, which extends Fleetmatics REVEAL to larger enterprises, and Fleetmatics WORK, a field service management solution. Its fleet management offering consists of tracking alerts, route replay, timeline view, places, driver-centricity and money-based metrics.

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