Aviva (OTCMKTS:AVVIY) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a research report issued to clients and investors on Thursday. The firm currently has a $15.00 target price on the financial services provider’s stock. Zacks Investment Research‘s price objective indicates a potential upside of 6.91% from the stock’s current price.

According to Zacks, “Aviva has established a competitive position in North America. In the US, the world’s largest savings market, Aviva is the leading provider of indexed annuity and indexed life insurance products. Its principal activity is the provision of financial products and services, focused on the following lines of business: long-term insurance and savings business, fund management and general insurance and health. The company’s business is managed on a geographic basis through a regional management structure based on four regions, U.K., Europe, North America and Asia Pacific. The four regions function as five operating segments as, due to the size of the U.K. region, it is split into two operating segments, U.K. Life and U.K. General Insurance, which undertake long term insurance and savings business and general insurance respectively. “

Separately, Bank of America lowered Aviva from a “buy” rating to a “neutral” rating in a research report on Wednesday, December 13th.

Shares of Aviva (OTCMKTS:AVVIY) traded up $0.21 during trading hours on Thursday, hitting $14.03. The stock had a trading volume of 163,242 shares, compared to its average volume of 95,404. Aviva has a 12-month low of $11.56 and a 12-month high of $14.44.

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About Aviva

Aviva plc is a holding company. The Company provides customers with long-term insurance and savings, general and health insurance, and fund management products and services. Its segments include United Kingdom & Ireland; France; Poland; Italy, Spain and Other; Canada; Asia; Aviva Investors, and Other Group activities.

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