Support.com (NASDAQ: SPRT) and Marin Software (NYSE:MRIN) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, valuation, risk, earnings, profitability, institutional ownership and analyst recommendations.

Profitability

This table compares Support.com and Marin Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Support.com -8.06% -6.02% -5.23%
Marin Software -35.92% -27.35% -22.02%

Institutional and Insider Ownership

35.1% of Support.com shares are owned by institutional investors. 15.5% of Support.com shares are owned by company insiders. Comparatively, 9.7% of Marin Software shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Support.com and Marin Software’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Support.com $61.66 million 0.75 -$15.95 million ($0.26) -9.50
Marin Software $99.88 million 0.63 -$16.48 million ($5.19) -2.16

Support.com has higher earnings, but lower revenue than Marin Software. Support.com is trading at a lower price-to-earnings ratio than Marin Software, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings for Support.com and Marin Software, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Support.com 0 0 0 0 N/A
Marin Software 0 1 0 0 2.00

Marin Software has a consensus target price of $2.00, suggesting a potential downside of 82.14%. Given Marin Software’s higher possible upside, analysts plainly believe Marin Software is more favorable than Support.com.

Risk & Volatility

Support.com has a beta of 0.78, meaning that its stock price is 22% less volatile than the S&P 500. Comparatively, Marin Software has a beta of 1.52, meaning that its stock price is 52% more volatile than the S&P 500.

Summary

Support.com beats Marin Software on 8 of the 12 factors compared between the two stocks.

Support.com Company Profile

Support.com, Inc. is a provider of cloud-based software and services for technology support. The Company offers outsourced support services for service providers, retailers, Internet of Things (IoT) solution providers and technology companies. It offers technology support services programs for both the consumer and small business markets, and includes computer and mobile device set-up, security and support, virus and malware removal, wireless network set-up, and home security and automation system support. Its cloud-based offering, Nexus, is a software-as-a-service solution for companies to support interactions with their customers. Its end user software products are designed to maintain, optimize and secure computers and mobile devices. Its principal software products include products designed for malware protection and removal (SUPERAntiSpyware); personal computer (PC), smartphone and tablet maintenance and optimization (Cosmos), and PC registry cleaning and repair (ARO).

Marin Software Company Profile

Marin Software Incorporated provides a cross-channel, cross-device, enterprise marketing software platform for search, display and social advertising channels. The Company’s enterprise marketing software platform is offered as an integrated software-as-a-service (SaaS) solution for advertisers and agencies. The Company’s platform enables digital marketers to manage performance of their online advertising campaigns. Its software solution is designed to help its customers measure the effectiveness of their advertising campaigns through its reporting and analytics capabilities; manage and execute campaigns through its user interface and underlying technology that streamlines and automates functions, such as advertisement creation and bidding, across multiple publishers and channels, and optimize campaigns across multiple publishers and channels based on market and business data using its predictive bid management technology.

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