Harte Hanks (NYSE:HHS) was downgraded by Zacks Investment Research from a “buy” rating to a “hold” rating in a report released on Thursday.
According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “
Separately, Noble Financial reissued a “buy” rating on shares of Harte Hanks in a research report on Monday, November 27th.
Harte Hanks (NYSE:HHS) last released its quarterly earnings results on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.01) by ($0.03). The company had revenue of $94.42 million during the quarter, compared to the consensus estimate of $95.20 million. Harte Hanks had a negative return on equity of 152.65% and a negative net margin of 33.12%. equities research analysts anticipate that Harte Hanks will post -0.19 earnings per share for the current year.
Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Smith Moore & CO. bought a new position in shares of Harte Hanks in the 3rd quarter worth $107,000. Northern Trust Corp raised its position in shares of Harte Hanks by 1.7% in the 2nd quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock worth $142,000 after acquiring an additional 2,278 shares in the last quarter. Finally, Fondren Management LP raised its position in shares of Harte Hanks by 11.5% in the 2nd quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock worth $1,430,000 after acquiring an additional 143,000 shares in the last quarter. 33.67% of the stock is owned by hedge funds and other institutional investors.
About Harte Hanks
Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.
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