Harte Hanks (HHS) Downgraded by Zacks Investment Research to “Hold”

Harte Hanks (NYSE:HHS) was downgraded by Zacks Investment Research from a “buy” rating to a “hold” rating in a report released on Thursday.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial reissued a “buy” rating on shares of Harte Hanks in a research report on Monday, November 27th.

Shares of Harte Hanks (NYSE HHS) traded up $0.01 during midday trading on Thursday, reaching $0.95. The company’s stock had a trading volume of 971,398 shares, compared to its average volume of 348,233. The company has a current ratio of 1.70, a quick ratio of 1.69 and a debt-to-equity ratio of -1.88. The company has a market cap of $59.41, a price-to-earnings ratio of -0.68 and a beta of 1.62. Harte Hanks has a 1-year low of $0.73 and a 1-year high of $1.65.

Harte Hanks (NYSE:HHS) last released its quarterly earnings results on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.01) by ($0.03). The company had revenue of $94.42 million during the quarter, compared to the consensus estimate of $95.20 million. Harte Hanks had a negative return on equity of 152.65% and a negative net margin of 33.12%. equities research analysts anticipate that Harte Hanks will post -0.19 earnings per share for the current year.

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Smith Moore & CO. bought a new position in shares of Harte Hanks in the 3rd quarter worth $107,000. Northern Trust Corp raised its position in shares of Harte Hanks by 1.7% in the 2nd quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock worth $142,000 after acquiring an additional 2,278 shares in the last quarter. Finally, Fondren Management LP raised its position in shares of Harte Hanks by 11.5% in the 2nd quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock worth $1,430,000 after acquiring an additional 143,000 shares in the last quarter. 33.67% of the stock is owned by hedge funds and other institutional investors.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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