Harte Hanks (NYSE:HHS)‘s stock had its “buy” rating reiterated by equities research analysts at Noble Financial in a research note issued to investors on Thursday.

Separately, Zacks Investment Research cut Harte Hanks from a “buy” rating to a “hold” rating in a research note on Thursday.

Harte Hanks (NYSE HHS) traded up $0.01 during trading hours on Thursday, hitting $0.95. The stock had a trading volume of 971,300 shares, compared to its average volume of 348,233. The company has a debt-to-equity ratio of -1.88, a quick ratio of 1.69 and a current ratio of 1.70. The stock has a market capitalization of $58.78, a price-to-earnings ratio of -0.45 and a beta of 1.62. Harte Hanks has a 52-week low of $0.73 and a 52-week high of $1.65.

Harte Hanks (NYSE:HHS) last posted its quarterly earnings data on Wednesday, November 8th. The business services provider reported ($0.04) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.01) by ($0.03). The firm had revenue of $94.42 million during the quarter, compared to the consensus estimate of $95.20 million. Harte Hanks had a negative return on equity of 152.65% and a negative net margin of 33.12%. equities research analysts forecast that Harte Hanks will post -0.19 EPS for the current fiscal year.

Several institutional investors have recently added to or reduced their stakes in the stock. Alpine Partners VI LLC bought a new position in shares of Harte Hanks in the second quarter worth about $100,000. A.R.T. Advisors LLC bought a new position in shares of Harte Hanks in the fourth quarter worth about $100,000. Smith Moore & CO. bought a new position in shares of Harte Hanks in the third quarter worth about $107,000. Emerald Acquisition Ltd. bought a new stake in Harte Hanks during the 2nd quarter valued at approximately $127,000. Finally, Northern Trust Corp raised its stake in Harte Hanks by 1.7% during the 2nd quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after purchasing an additional 2,278 shares during the period. 33.67% of the stock is currently owned by institutional investors.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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