Horizon Global (NYSE: HZN) and Dana (NYSE:DAN) are both cyclical consumer goods & services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, risk, profitability, institutional ownership, earnings, analyst recommendations and valuation.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Horizon Global and Dana, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Horizon Global 1 2 3 0 2.33
Dana 1 5 3 0 2.22

Horizon Global presently has a consensus price target of $20.20, suggesting a potential upside of 45.32%. Dana has a consensus price target of $27.13, suggesting a potential downside of 21.06%. Given Horizon Global’s stronger consensus rating and higher possible upside, analysts clearly believe Horizon Global is more favorable than Dana.


This table compares Horizon Global and Dana’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Horizon Global -0.56% 16.58% 3.01%
Dana 10.27% 29.34% 6.77%


Dana pays an annual dividend of $0.24 per share and has a dividend yield of 0.7%. Horizon Global does not pay a dividend. Dana pays out 5.0% of its earnings in the form of a dividend. Dana has increased its dividend for 2 consecutive years.

Earnings and Valuation

This table compares Horizon Global and Dana’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Horizon Global $649.20 million 0.53 -$12.36 million ($0.43) -32.33
Dana $5.83 billion 0.85 $640.00 million $4.77 7.20

Dana has higher revenue and earnings than Horizon Global. Horizon Global is trading at a lower price-to-earnings ratio than Dana, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

90.8% of Horizon Global shares are owned by institutional investors. Comparatively, 96.5% of Dana shares are owned by institutional investors. 1.3% of Horizon Global shares are owned by insiders. Comparatively, 1.6% of Dana shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


Dana beats Horizon Global on 12 of the 15 factors compared between the two stocks.

About Horizon Global

Horizon Global Corporation is a designer, manufacturer and distributor of a range of custom-engineered towing, trailering, cargo management and other products serving the automotive aftermarket, retail and original equipment (OE) channels. The Company operates through three segments: Horizon Americas, Horizon Asia-Pacific, and Horizon Europe-Africa. Its towing product category includes devices and accessories installed on a tow-vehicle for the purpose of attaching a trailer and camper, among others, such as hitches and other towing accessories. Its trailering product category includes control devices and components of the trailer itself, such as brake controls and brake replacement parts. Its cargo management product category includes a range of products used to facilitate the transportation of various forms of cargo, to secure that cargo or to organize items. Its other product category includes a range of items, such as tubular push bars, side steps, and commercial brooms and brushes.

About Dana

Dana Incorporated, formerly Dana Holding Corporation, is a global provider of technology driveline, sealing and thermal-management products. The Company operates in four segments: Light Vehicle Driveline Technologies (Light Vehicle), Commercial Vehicle Driveline Technologies (Commercial Vehicle), Off-Highway Driveline Technologies (Off-Highway) and Power Technologies. It has operations in North America, South America, Europe and Asia pacific. Its Light Vehicle segment offers products, such as front axles, rear axles, driveshafts/propshafts, differentials, torque couplings and modular assemblies. Its Commercial Vehicle segment offers products, such as steer axles, drive axles, drive shafts and tire inflation systems. Its Off-Highway segment offers products, such as front axles, rear axles, drive shafts, transmissions, torque converters, tire inflation systems and electronic controls. Its Power Technologies segment offers products, including gaskets and cover modules.

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