The Rubicon Project, Inc. (NYSE:RUBI) has received a consensus rating of “Hold” from the eleven analysts that are currently covering the company, MarketBeat Ratings reports. Two equities research analysts have rated the stock with a sell recommendation and eight have issued a hold recommendation on the company. The average 1-year target price among brokerages that have issued a report on the stock in the last year is $5.63.

Several equities analysts have recently commented on RUBI shares. B. Riley reissued a “hold” rating and issued a $3.00 target price on shares of The Rubicon Project in a report on Friday, November 3rd. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a report on Friday, November 3rd. Finally, Citigroup lowered their target price on shares of The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating on the stock in a report on Friday, November 3rd.

A number of institutional investors have recently added to or reduced their stakes in the stock. Divisar Capital Management LLC raised its stake in The Rubicon Project by 38.5% during the second quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock valued at $12,728,000 after purchasing an additional 688,801 shares in the last quarter. Sessa Capital IM L.P. raised its stake in The Rubicon Project by 76.5% during the third quarter. Sessa Capital IM L.P. now owns 2,262,748 shares of the software maker’s stock valued at $8,802,000 after purchasing an additional 980,420 shares in the last quarter. Dimensional Fund Advisors LP raised its stake in The Rubicon Project by 9.5% during the third quarter. Dimensional Fund Advisors LP now owns 2,045,001 shares of the software maker’s stock valued at $7,955,000 after purchasing an additional 178,210 shares in the last quarter. Vanguard Group Inc. raised its stake in The Rubicon Project by 5.8% during the second quarter. Vanguard Group Inc. now owns 1,712,725 shares of the software maker’s stock valued at $8,802,000 after purchasing an additional 93,265 shares in the last quarter. Finally, Citadel Advisors LLC increased its position in The Rubicon Project by 30.6% during the third quarter. Citadel Advisors LLC now owns 935,350 shares of the software maker’s stock valued at $3,639,000 after acquiring an additional 218,914 shares during the last quarter. 62.62% of the stock is currently owned by institutional investors.

The Rubicon Project (RUBI) traded up $0.12 on Monday, hitting $2.11. 1,496,400 shares of the company’s stock were exchanged, compared to its average volume of 1,045,275. The Rubicon Project has a fifty-two week low of $1.68 and a fifty-two week high of $9.16. The company has a market capitalization of $110.04, a price-to-earnings ratio of -0.68 and a beta of 1.25.

The Rubicon Project (NYSE:RUBI) last released its earnings results on Thursday, November 2nd. The software maker reported ($0.14) EPS for the quarter, missing the consensus estimate of ($0.12) by ($0.02). The Rubicon Project had a negative return on equity of 9.23% and a negative net margin of 77.31%. The company had revenue of $35.20 million during the quarter, compared to analysts’ expectations of $39.38 million. During the same period last year, the firm posted $0.20 EPS. The Rubicon Project’s quarterly revenue was down 41.9% compared to the same quarter last year.

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The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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