Harley-Davidson Inc (NYSE:HOG) was the target of unusually large options trading activity on Tuesday. Stock investors purchased 19,450 put options on the stock. This is an increase of 1,100% compared to the typical daily volume of 1,621 put options.

In related news, insider Lawrence G. Hund sold 8,660 shares of the stock in a transaction on Tuesday, October 31st. The shares were sold at an average price of $46.88, for a total transaction of $405,980.80. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. Also, CFO John A. Olin sold 28,760 shares of the stock in a transaction on Thursday, October 19th. The stock was sold at an average price of $48.03, for a total transaction of $1,381,342.80. Following the transaction, the chief financial officer now directly owns 65,722 shares in the company, valued at $3,156,627.66. The disclosure for this sale can be found here. Over the last three months, insiders have sold 58,726 shares of company stock worth $2,816,641. 0.70% of the stock is owned by insiders.

Hedge funds have recently made changes to their positions in the company. Steward Partners Investment Advisory LLC purchased a new stake in shares of Harley-Davidson in the third quarter valued at about $166,000. TLP Group LLC purchased a new stake in shares of Harley-Davidson in the second quarter valued at about $255,000. Parametrica Management Ltd purchased a new stake in shares of Harley-Davidson in the third quarter valued at about $269,000. IFM Investors Pty Ltd purchased a new stake in shares of Harley-Davidson in the third quarter valued at about $280,000. Finally, Caisse DE Depot ET Placement DU Quebec raised its holdings in shares of Harley-Davidson by 22.1% in the third quarter. Caisse DE Depot ET Placement DU Quebec now owns 6,080 shares of the company’s stock valued at $294,000 after purchasing an additional 1,100 shares during the last quarter. Institutional investors own 97.18% of the company’s stock.

Harley-Davidson (HOG) opened at $53.63 on Friday. The firm has a market cap of $9,030.00, a price-to-earnings ratio of 16.81, a price-to-earnings-growth ratio of 1.62 and a beta of 0.96. The company has a quick ratio of 1.03, a current ratio of 1.18 and a debt-to-equity ratio of 2.48. Harley-Davidson has a 12 month low of $44.52 and a 12 month high of $63.40.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Tuesday, October 17th. The company reported $0.40 EPS for the quarter, meeting the Thomson Reuters’ consensus estimate of $0.40. The company had revenue of $962.10 million during the quarter, compared to the consensus estimate of $959.41 million. Harley-Davidson had a net margin of 5.93% and a return on equity of 14.02%. The firm’s revenue for the quarter was down 11.9% on a year-over-year basis. During the same quarter in the prior year, the company posted $0.64 earnings per share. equities research analysts anticipate that Harley-Davidson will post 3.43 EPS for the current fiscal year.

The company also recently announced a quarterly dividend, which was paid on Friday, December 29th. Stockholders of record on Friday, December 15th were issued a $0.365 dividend. The ex-dividend date was Thursday, December 14th. This represents a $1.46 annualized dividend and a dividend yield of 2.72%. Harley-Davidson’s dividend payout ratio is currently 45.77%.

HOG has been the topic of several research analyst reports. Zacks Investment Research lowered shares of Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Wednesday, October 11th. Longbow Research lowered shares of Harley-Davidson from a “neutral” rating to an “underperform” rating in a research note on Wednesday, January 3rd. Wedbush set a $45.00 price objective on shares of Harley-Davidson and gave the company a “hold” rating in a research note on Sunday, October 8th. BMO Capital Markets reaffirmed a “buy” rating and issued a $56.00 price objective on shares of Harley-Davidson in a research note on Friday, October 13th. Finally, Goldman Sachs Group reaffirmed a “hold” rating on shares of Harley-Davidson in a research note on Sunday, October 15th. Three equities research analysts have rated the stock with a sell rating, fifteen have assigned a hold rating and five have issued a buy rating to the company’s stock. The stock has an average rating of “Hold” and a consensus target price of $52.82.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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