Intersections (NASDAQ: INTX) and RealD (NYSE:RLD) are both industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

Insider & Institutional Ownership

25.2% of Intersections shares are held by institutional investors. 67.0% of Intersections shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Intersections and RealD’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Intersections -17.41% -1,958.20% -53.85%
RealD -8.50% -11.24% -6.77%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Intersections and RealD, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intersections 0 0 0 0 N/A
RealD 0 0 0 0 N/A

Valuation & Earnings

This table compares Intersections and RealD’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Intersections $175.66 million 0.28 -$30.46 million ($1.09) -1.88
RealD N/A N/A N/A ($0.45) -24.44

RealD has lower revenue, but higher earnings than Intersections. RealD is trading at a lower price-to-earnings ratio than Intersections, indicating that it is currently the more affordable of the two stocks.

Intersections Company Profile

Intersections Inc. uses data to enable consumers reduce risk through subscription services. The Company’s operating segments include Personal Information Services, Insurance and Other Consumer Services, and Bail Bonds Industry Solutions. The Company’s Personal Information Services business segment focuses on helping consumers understand, monitor, manage and protect against the risks associated with third parties misusing their personal information and violating their privacy. The Company’s Insurance and Other Consumer Services business segment focuses on helping consumers use insurance and other services to manage various personal risks and achieve personal goals. The Company’s Bail Bonds Industry Solutions business segment focuses on automating the bail bonds industry. The Company offers IDENTITY GUARD portfolio of services. The Company’s insurance products are sold and administered pursuant to contracts with insurance companies.

RealD Company Profile

RealD Inc. (RealD) is a licensor of three dimensional (3D) and other visual technologies. The Company’s property portfolio is used in applications that enable a viewing experience in the theater, the home and elsewhere. The Company licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. The Company operates in three segments: cinema, consumer electronics and professional. It also provides certain of its technologies to consumer electronics manufacturers and content distributors. It licenses 3D technologies for use in professional and other non-theatrical applications. The Company’s visual technology is used in different applications and businesses, including entertainment, consumer electronics, education, aerospace, defense and healthcare. As of March 31, 2015, the Company’s RealD Cinema Systems were deployed on approximately 26,700 theater screens in 70 countries.

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