The Coca-Cola (NYSE: KO) and Long Blockchain (NASDAQ:LBCC) are both non-cyclical consumer goods & services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.

Risk and Volatility

The Coca-Cola has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500. Comparatively, Long Blockchain has a beta of -52.82, meaning that its share price is 5,382% less volatile than the S&P 500.


The Coca-Cola pays an annual dividend of $1.48 per share and has a dividend yield of 3.2%. Long Blockchain does not pay a dividend. The Coca-Cola pays out 141.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. The Coca-Cola has increased its dividend for 55 consecutive years.

Valuation and Earnings

This table compares The Coca-Cola and Long Blockchain’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
The Coca-Cola $41.86 billion 4.70 $6.53 billion $1.05 43.95
Long Blockchain $4.56 million 11.02 -$10.44 million ($1.64) -3.06

The Coca-Cola has higher revenue and earnings than Long Blockchain. Long Blockchain is trading at a lower price-to-earnings ratio than The Coca-Cola, indicating that it is currently the more affordable of the two stocks.


This table compares The Coca-Cola and Long Blockchain’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Coca-Cola 12.20% 36.21% 9.10%
Long Blockchain -270.51% -484.90% -228.36%

Analyst Ratings

This is a breakdown of recent recommendations for The Coca-Cola and Long Blockchain, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Coca-Cola 2 12 9 0 2.30
Long Blockchain 0 0 0 0 N/A

The Coca-Cola currently has a consensus price target of $48.70, suggesting a potential upside of 5.52%. Given The Coca-Cola’s higher possible upside, equities research analysts plainly believe The Coca-Cola is more favorable than Long Blockchain.

Insider and Institutional Ownership

65.3% of The Coca-Cola shares are held by institutional investors. Comparatively, 1.8% of Long Blockchain shares are held by institutional investors. 1.5% of The Coca-Cola shares are held by insiders. Comparatively, 18.1% of Long Blockchain shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


The Coca-Cola beats Long Blockchain on 13 of the 16 factors compared between the two stocks.

The Coca-Cola Company Profile

The Coca-Cola Company is a beverage company. The Company owns or licenses and markets non-alcoholic beverage brands, primarily sparkling beverages and a range of still beverages, such as waters, flavored waters and enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, sports drinks, dairy and energy drinks. The Company’s segments include Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Bottling Investments, and Corporate. The Company owns and markets a range of non-alcoholic sparkling beverage brands, including Coca-Cola, Diet Coke, Fanta and Sprite. The Company owns or licenses and markets over 500 non-alcoholic beverage brands. The Company markets, manufactures and sells beverage concentrates, which are referred to as beverage bases, and syrups, including fountain syrups, and finished sparkling and still beverages.

Long Blockchain Company Profile

Long Blockchain Corp., formerly Long Island Iced Tea Corp., is a holding company operating through its subsidiary, Long Island Brand Beverages, LLC (LIBB). The Company is engaged in the production and distribution of Non-Alcoholic Ready-to-Drink (NARTD) iced tea in the beverage industry. It is organized around its brand, Long Island Iced Tea. Long Island Iced Tea is sold primarily on the East Coast of the United States through a network of national and regional retail chains and distributors. The Company produces brewed tea, using black tea leaves, purified water and natural cane sugar or sucralose. The Company’s Long Island Iced Tea’s flavors include lemon, peach, raspberry, guava, mango, diet lemon, diet peach and sweet tea. It also offers lower calorie iced tea in over 12 ounce bottles. The lower calorie flavor options include mango, raspberry and peach. The Company’s products include All-Natural Tea, Diet Tea, Fruit-Flavored Tea, Organic Tea and Herbal Tea.

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