Everyday Health (NYSE: EVDY) and China Finance Online (NASDAQ:JRJC) are both small-cap industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, analyst recommendations, earnings and risk.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Everyday Health and China Finance Online, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Everyday Health 0 0 0 0 N/A
China Finance Online 0 0 0 0 N/A

Institutional and Insider Ownership

73.1% of Everyday Health shares are owned by institutional investors. Comparatively, 2.2% of China Finance Online shares are owned by institutional investors. 19.8% of Everyday Health shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares Everyday Health and China Finance Online’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Everyday Health N/A N/A N/A ($0.70) -15.00
China Finance Online $83.06 million 0.83 -$1.67 million ($1.70) -1.72

Everyday Health has higher earnings, but lower revenue than China Finance Online. Everyday Health is trading at a lower price-to-earnings ratio than China Finance Online, indicating that it is currently the more affordable of the two stocks.


This table compares Everyday Health and China Finance Online’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Everyday Health -9.73% -14.40% -6.75%
China Finance Online -79.91% -58.38% -27.58%


Everyday Health beats China Finance Online on 6 of the 8 factors compared between the two stocks.

About Everyday Health

Everyday Health, Inc., formerly Waterfront Media Inc., operates a digital marketing and communications platform for healthcare marketers that want to engage with consumers and healthcare professionals. The Company’s platform combines content from brands, data and analytics. The Company’s segment is providing digital health marketing and communications solutions. The Company’s flagship brand, Everyday Health, is a health information portal that provides consumers with actionable health information intended to empower users to manage their health and wellness. The Company’s flagship professional property, MedPage Today, includes a team of approximately 30 journalists, including editors, reporters and videographers, and provides clinical news based on research findings published in peer-reviewed medical journals, as well as research reported at various medical conferences around the world.

About China Finance Online

China Finance Online Co. Limited is a Web-based financial services company in China. The Company provides Chinese retail investors with online access to securities and commodities trading services, wealth management products, securities investment advisory services, as well as financial database and analytics services to institutional customers. The Company operates through three segments: commodities brokerage services, online financial information and advisory service, and other related services in the People’s Republic of China (PRC), and Hong Kong brokerage services. The Company offers financial software, information services and securities investment advisory services to retail investors in China. Through its subsidiary, Shenzhen Genius Information Technology Co., Ltd., the Company provides financial database and analytics to institutional customers, including domestic financial, research, academic and regulatory institutions.

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