Millennial Media (NYSE: MM) is one of 34 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its peers? We will compare Millennial Media to related businesses based on the strength of its dividends, profitability, earnings, risk, valuation, analyst recommendations and institutional ownership.

Insider & Institutional Ownership

54.1% of shares of all “Advertising & Marketing” companies are held by institutional investors. 23.9% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Millennial Media and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Millennial Media -23.47% -26.25% -19.24%
Millennial Media Competitors -3.06% -6.58% -0.74%

Earnings & Valuation

This table compares Millennial Media and its peers revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Millennial Media N/A N/A -1.28
Millennial Media Competitors $2.71 billion $171.61 million -487.45

Millennial Media’s peers have higher revenue and earnings than Millennial Media. Millennial Media is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a summary of current recommendations for Millennial Media and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Millennial Media 0 0 0 0 N/A
Millennial Media Competitors 61 453 907 16 2.61

As a group, “Advertising & Marketing” companies have a potential upside of 19.95%. Given Millennial Media’s peers higher possible upside, analysts plainly believe Millennial Media has less favorable growth aspects than its peers.

Summary

Millennial Media peers beat Millennial Media on 7 of the 8 factors compared.

Millennial Media Company Profile

Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.

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