National Instruments (NASDAQ: NATI) and Telaria (NYSE:TLRA) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, dividends, valuation and earnings.

Earnings & Valuation

This table compares National Instruments and Telaria’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
National Instruments $1.23 billion 4.72 $82.73 million $0.84 52.75
Telaria $166.76 million 1.46 -$20.94 million $0.04 118.53

National Instruments has higher revenue and earnings than Telaria. National Instruments is trading at a lower price-to-earnings ratio than Telaria, indicating that it is currently the more affordable of the two stocks.


National Instruments pays an annual dividend of $0.84 per share and has a dividend yield of 1.9%. Telaria does not pay a dividend. National Instruments pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.


This table compares National Instruments and Telaria’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
National Instruments 10.40% 11.64% 8.82%
Telaria 1.74% -16.25% -8.70%

Insider and Institutional Ownership

78.0% of National Instruments shares are owned by institutional investors. Comparatively, 41.3% of Telaria shares are owned by institutional investors. 9.9% of National Instruments shares are owned by company insiders. Comparatively, 8.2% of Telaria shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations for National Instruments and Telaria, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
National Instruments 0 1 1 0 2.50
Telaria 0 0 2 0 3.00

National Instruments presently has a consensus price target of $40.00, indicating a potential downside of 9.73%. Telaria has a consensus price target of $4.63, indicating a potential downside of 2.43%. Given Telaria’s stronger consensus rating and higher possible upside, analysts clearly believe Telaria is more favorable than National Instruments.

Risk and Volatility

National Instruments has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, Telaria has a beta of 1.19, meaning that its share price is 19% more volatile than the S&P 500.


National Instruments beats Telaria on 10 of the 16 factors compared between the two stocks.

About National Instruments

National Instruments Corporation (NI) designs, manufactures and sells systems to engineers and scientists. The Company offers a line of measurement, automation and control products. It offers products, technology and services, which include system design software, programming tools, application software, modular hardware products and related driver software, production test systems, NI education platform, software products for teaching and hardware products for teaching. It also offers NI Services, including hardware services and maintenance, software maintenance services, and training and certification. Its products are used across various industries in a range of applications, including research and development, simulation and modeling, prototype and validation, production testing and industrial control and field and factory service and repair. It serves various industries and applications, such as consumer electronics, commercial aerospace, telecommunications and others.

About Telaria

Telaria, Inc., formerly Tremor Video, Inc., is a software company. The Company provides a data-driven software platform. The Company’s Telaria is designed to monetize and manage premium video inventory wherever and however audiences are watching. The solutions offered by the Company includes programmatic live television, market updates, device-specific reporting, over-the-top content (OTT) specific features, monitor buying patterns, revenue capture, live insights and letter revenue decisions. Its other solutions include server to server connections, campaign diagnostics, custom audiences, inventory packages, review and approve advertisement creative, communicate demand requirements, discoverability and maintenance of publisher brand integrity.

Receive News & Ratings for National Instruments Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for National Instruments and related companies with's FREE daily email newsletter.