Manitowoc (NYSE: MTW) and ASV (NASDAQ:ASV) are both small-cap industrial products companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, valuation, institutional ownership, earnings and dividends.

Profitability

This table compares Manitowoc and ASV’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Manitowoc -4.01% -6.17% -2.38%
ASV 0.33% -0.78% -0.40%

Valuation & Earnings

This table compares Manitowoc and ASV’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Manitowoc $1.61 billion 0.87 -$375.80 million ($1.72) -23.31
ASV $103.80 million 0.90 -$1.17 million N/A N/A

ASV has lower revenue, but higher earnings than Manitowoc.

Analyst Ratings

This is a summary of recent ratings for Manitowoc and ASV, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manitowoc 0 5 7 0 2.58
ASV 0 0 3 0 3.00

Manitowoc presently has a consensus price target of $40.66, indicating a potential upside of 1.40%. ASV has a consensus price target of $10.92, indicating a potential upside of 14.67%. Given ASV’s stronger consensus rating and higher probable upside, analysts clearly believe ASV is more favorable than Manitowoc.

Insider & Institutional Ownership

41.2% of ASV shares are held by institutional investors. 2.8% of Manitowoc shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

ASV beats Manitowoc on 8 of the 11 factors compared between the two stocks.

Manitowoc Company Profile

The Manitowoc Company, Inc. is a provider of engineered lifting equipment for the construction industry. The Company operates through the Crane business segment. It designs, manufactures and distributes a line of crawler-mounted lattice-boom cranes, which it sells under the Manitowoc brand name. It also designs and manufactures a line of top-slewing and self-erecting tower cranes, which it sells under the Potain brand name. It designs and manufactures mobile telescopic cranes, which it sells under the Grove brand name and a line of hydraulically powered telescopic boom trucks, which it sells under the National Crane brand name. It also provides crane product parts and services and crane rebuilding, remanufacturing and training services, which are delivered under the Manitowoc Crane Care brand name. Its crane products are used in a range of applications, including energy production/distribution and utilities, petrochemical and industrial projects, and infrastructure applications.

ASV Company Profile

ASV Holdings, Inc. (ASV) is engaged in designing and manufacturing a range of compact track loader (CTL) and skid steer loader (SSL) equipment for construction, agricultural and forestry industries. The Company manufactures Posi-Track, rubber-tracked CTLs with multi-level suspension. CTLs are compact tracked vehicles with lift arms that functions in wet, muddy, snowy or harsh conditions and where there are slopes and grades, such as in a construction, agriculture or forestry environment. SSLs are wheeled vehicles with lift arms that can be outfitted with the same attachments as CTLs and can therefore be used in the same applications. The Company also serves as a private label original equipment manufacturer (OEM) for several manufacturers. It provides pre- and post-sale dealer support, after-sale technical support and replacement parts. The Company markets through a distribution network in North America, Australia and New Zealand under the ASV and Terex brands.

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