Borderfree (NASDAQ: BRDR) is one of 30 public companies in the “E-commerce & Auction Services” industry, but how does it compare to its rivals? We will compare Borderfree to related companies based on the strength of its risk, earnings, profitability, institutional ownership, analyst recommendations, valuation and dividends.

Profitability

This table compares Borderfree and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Borderfree -18.56% -16.07% -12.01%
Borderfree Competitors -11.86% -21.18% -7.56%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Borderfree and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Borderfree 0 0 0 0 N/A
Borderfree Competitors 106 743 1682 92 2.67

As a group, “E-commerce & Auction Services” companies have a potential upside of 10.69%. Given Borderfree’s rivals higher possible upside, analysts plainly believe Borderfree has less favorable growth aspects than its rivals.

Earnings & Valuation

This table compares Borderfree and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Borderfree N/A N/A -77.78
Borderfree Competitors $5.39 billion $930.06 million 232.99

Borderfree’s rivals have higher revenue and earnings than Borderfree. Borderfree is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

54.1% of shares of all “E-commerce & Auction Services” companies are owned by institutional investors. 17.1% of shares of all “E-commerce & Auction Services” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Borderfree rivals beat Borderfree on 7 of the 8 factors compared.

Borderfree Company Profile

Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.

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