Short Interest in The Rubicon Project, Inc. (RUBI) Rises By 53.1%

The Rubicon Project, Inc. (NYSE:RUBI) was the recipient of a significant growth in short interest in December. As of December 29th, there was short interest totalling 861,322 shares, a growth of 53.1% from the December 15th total of 562,523 shares. Based on an average daily volume of 791,924 shares, the short-interest ratio is currently 1.1 days. Approximately 2.0% of the shares of the company are short sold.

The Rubicon Project (NYSE:RUBI) opened at $2.19 on Wednesday. The firm has a market cap of $109.04, a PE ratio of -0.70 and a beta of 1.25. The Rubicon Project has a 12 month low of $1.68 and a 12 month high of $9.05.

The Rubicon Project (NYSE:RUBI) last posted its earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share for the quarter, missing the consensus estimate of ($0.12) by ($0.02). The Rubicon Project had a negative return on equity of 9.23% and a negative net margin of 77.31%. The business had revenue of $35.20 million during the quarter, compared to analysts’ expectations of $39.38 million. During the same quarter in the previous year, the business earned $0.20 EPS. The Rubicon Project’s revenue for the quarter was down 41.9% on a year-over-year basis.

Several research firms have recently weighed in on RUBI. Citigroup reduced their target price on shares of The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating for the company in a research note on Tuesday, September 26th. B. Riley reiterated a “hold” rating and issued a $3.00 target price on shares of The Rubicon Project in a research note on Friday, November 3rd. Finally, Needham & Company LLC reiterated a “hold” rating on shares of The Rubicon Project in a research note on Friday, November 3rd. Two research analysts have rated the stock with a sell rating and eight have assigned a hold rating to the company’s stock. The company currently has an average rating of “Hold” and an average price target of $5.61.

Hedge funds have recently added to or reduced their stakes in the company. Algert Global LLC bought a new position in shares of The Rubicon Project in the third quarter valued at approximately $794,000. Dimensional Fund Advisors LP boosted its position in shares of The Rubicon Project by 83.0% in the second quarter. Dimensional Fund Advisors LP now owns 1,866,791 shares of the software maker’s stock valued at $9,596,000 after acquiring an additional 846,857 shares during the period. Commonwealth Equity Services Inc bought a new position in shares of The Rubicon Project in the third quarter valued at approximately $368,000. Schwab Charles Investment Management Inc. boosted its position in shares of The Rubicon Project by 24.6% in the second quarter. Schwab Charles Investment Management Inc. now owns 181,033 shares of the software maker’s stock valued at $931,000 after acquiring an additional 35,688 shares during the period. Finally, Dynamic Technology Lab Private Ltd bought a new position in shares of The Rubicon Project in the second quarter valued at approximately $445,000. Institutional investors own 62.62% of the company’s stock.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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